Strategic Analysis of the European Specialty Pharma Market

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Eye care remained a marginal category within the Dutch consumer health market in 2010. Whilst sales showed positive growth, the category was not stimulated in ...

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Most sales of eye care products are made following professional advice, with consumers seeking specialist recommendation for any change in medication. However, consumers are becoming ...

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Declining disposable income levels at the end of the review period resulted in many consumers switching from eye care to home-made remedies in order to ...

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