Strategic Analysis of the European Natural and Nature-IdenticalFrost & SullivanJune 22, 2007 179 Pages - SKU: MC1517971 |
| Countries covered: Europe This Frost & Sullivan research service titled Strategic Analysis of European Natural and Nature-identical Food Colours Market provides an overview of the trends, market drivers, restraints and challenges influencing the polyols market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: red, orange, yellow, green natural pigments, caramel colours and nature-identical colours. Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Natural Food Colours Ride on Health Benefits to Steal the March on Synthetic Colours Reacting to several reported cases of allergies and intolerance to synthetic food colours, consumers all over the world - especially Europe - are turning to natural food colours, which have a documented history of being safe for consumption. The European market contributes 40 per cent of the global natural colours revenue. In 2006, red natural colours contributed 76 per cent of the total European revenue, while caramel colours led in terms of volume by accounting for 99 per cent of the total volume. The elevation of the status of natural food colours from mere colourants to health promoting ingredients and rising awareness of their bioactive properties have further increased their demand. Many natural colours including curcumin, beta carotene, lutein and lycopene have colouring property as well as pronounced health benefits. For instance, Lycopene has antioxidant properties and is also beneficial for eye-health, can prevent skin aging, cardiovascular disease, cancer, diabetes, osteoporosis and even male infertility. "Apart from these innate benefits, manufacturers have also used technological innovations to enhance product properties such as stability," says the analyst of this research. "Recently produced natural colours are relatively more stable in varying conditions of temperature, light and pH." Popularity of Natural Food Colours Encourage Producers to Widen Application Base The soaring popularity of natural colours is prompting manufacturers to invest in R&D to widen the scope of the products beyond the current segments of soft drinks, confectionery, dairy, bakery, processed foods and alcoholic beverages. These R&D activities can be aimed at improving the physical properties of natural colours and thereby, the shelf life of the end product. European manufacturers could collaborate with research organisations and renowned universities to promote research activities on natural colours. Similarly, alliances and joint ventures with Asian manufacturers will also hold market participants in good stead by easing the price pressures created by the influx of Indian and Chinese products as well as offer opportunities for market expansion. "In addition, vertical integration with raw material suppliers is also a viable strategy that will enhance the bargaining power of colour manufacturers," notes the analyst. "With most of the raw materials used in the manufacture of natural colours being agricultural products, vertical integration is likely to aid the colour manufacturers in terms of stabilising the raw material supply and controlling their prices." |
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