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Strategic Analysis of the European Automotive Human Machine Interface Market

Frost & Sullivan
May 20, 2009
151 Pages - SKU: MC2406442

Abstract Table of Contents Related Reports

Countries covered: Europe

This Frost & Sullivan research service titled Strategic Analysis of European Automotive Human Machine Interface Market provides a comprehensive overview and forecasts on the input and output interfaces used in cars. Frost & Sullivan's expert analysts thoroughly examine the following technologies: multifunctional switches, steering wheel switches, touch-screen displays, head-up displays, voice-control system as well as central and rear-seat entertainment displays.

Market Overview

Heightened Demand for Comfort and Safety to Play a Key Role in the Evolution of Automotive Human Machine Interface

An extensive array of applications is now available in today’s car. These range from intuitive driver assist systems to comfort-enhancing applications. At the same time, the volatility of fuel prices has resulted in increased consumer demand for small cars and, in turn, the demand for top-quality content in small cars. Intelligent electronics integration and innovative human machine interface (HMI) will be key factors in the future development of user-friendly vehicles. Expansion of the European automotive HMI market is set to be driven partly by the rising demand for comfort and safety and partly by vehicle manufacturers’ efforts to differentiate their brands.

"Navigation is the primary hub for most HMI systems including multifunctional switches, voice control and display technologies," notes the analyst of this research. "The entertainment market is growing rapidly, especially with technologies such as Bluetooth, MP3 and portable media." More intelligent systems are expected to be designed and developed in the coming years such as Web based entertainment." Usability and affordability will be important factors in the uptake of these systems. This is because most European consumers are unwilling to pay a premium for them.

Challenge is to Develop a Simple, Accessible and Affordable User Interface

The most significant challenge is to design and develop a user interface that is simple, accessible, less distracting and affordable. The location of user interface and the type of information directed towards the driver, depending on the driving conditions, are the main issues in the development of an efficient HMI. "The lack of standards will lead to the development of similar systems with different user interfaces," cautions the analyst. "This will lengthen the learning curve for consumers who have to adapt to the new systems, besides increasing driver distraction due to ineffective interfaces which do not appease customer perceptions and attitudes."

With many nomadic applications entering the automotive space, it is of fundamental importance to sensitise drivers about different interfaces and adopt integrated functionality with appropriate solutions. "Technological advancements should accompany low-cost solutions, otherwise they will be restricted to the premium vehicles segment," concludes the analyst. "OEMs need to keep pace with industry growth in terms of technology introduction for efficient HMI, especially in the areas of comfort and convenience that have a close relationship with consumer electronics."

1. Executive Summary: 1.1 Key Findings of European Human Machine Interface (HMI) Market; 1.2 Definitions and Overview; 1.3 Market Segmentation; 1.4 Technology Trends for HMI; 1.5 Factors Governing HMI Development; 1.6 Strategic Forecast for HMI Technologies; 1.7 Expectations from Vehicle Manufacturers; 1.8 Key Conclusions; 1.9 Highlights of the Research Service
2. Total European Market for Automotive Human Machine Interface: 2.1 Industry Challenges; 2.2 Market Drivers and Restraints; 2.3 Factors for HMI Development in Safety Applications; 2.4 Factors for HMI Development in Comfort and Convenience Applications; 2.5 Total Market for Automotive Human Machine Interface
3. The Voice of the Consumer: 3.1 Introduction to the Consumer Survey; 3.2 Consumer Preferences for Input Options; 3.3 Consumer Preferences for Output Options; 3.4 Consumer Perceptions about Displays; 3.5 Consumer Perceptions about Cockpit Design and Ergonomics; 3.6 Consumer Perceptions about HVAC; 3.7 Consumer Perceptions about Navigation; 3.8 Consumer Perceptions about Steering and Transmission; 3.9 Conclusions
4. European Market for Haptic Interface: 4.1 Overview of Haptic Interface; 4.2 Market Drivers and Restraints; 4.3 Market Drivers; 4.4 Market Restraints; 4.5 Technology Roadmap for Haptic Interface; 4.6 Introduction to Scenario Analysis; 4.7 Scenario Analysis for Multifunctional Switches; 4.8 Pricing Analysis for Multifunctional Switches; 4.9 Market for Steering Wheel Buttons; 4.10 Pricing Analysis for Steering Wheel Buttons; 4.11 Scenario Analysis for Touch Screen Displays; 4.12 Pricing Analysis for Touch Screen Displays
5. European Market for Visual Interface: 5.1 Overview of Visual Interface; 5.2 Market Drivers and Restraints; 5.3 Market Drivers; 5.4 Market Restraints; 5.5 Technology Roadmap for Visual Interface; 5.6 Scenario Analysis for Central Displays; 5.7 Market for Rear Seat Entertainment (RSE) Displays; 5.8 Value Chain Analysis; 5.9 Pricing Analysis for Central and RSE Displays; 5.10 Market for Head-up Displays (HUD); 5.11 Cost-benefit Analysis for HUD Technologies; 5.12 Pricing Analysis for HUD
6. European Market for Voice Control Interface: 6.1 Overview and Application Roadmap for Voice Control Interface; 6.2 Market Drivers and Restraints; 6.3 Market Drivers; 6.4 Market Restraints; 6.5 System Architecture of Voice Control Interface; 6.6 Market for Voice Control Interface; 6.7 Pricing Analysis for Voice Control Interface
7. Conclusions and Recommendations: 7.1 Benefits of Modules; 7.2 Competitive Structure; 7.3 Comparative Analysis of Suppliers; 7.4 Competitive Benchmarking; 7.5 Conclusions
8. Appendix: 8.1 Acronyms; 8.2 Research Methodology for Consumer Survey; 8.3 Definitions

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Strategic Analysis of the European Automotive Human Machine Interface Market

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