Strategic Analysis of the European Animal Feed Probiotics MarketsFrost & SullivanMarch 27, 2007 183 Pages - SKU: MC1471653 |
| Countries covered: Europe This research service titled Strategic Analysis of the Animal Feed European Probiotics Market provides a complete analysis of key market drivers, restraints, challenges and trends that are impacting the market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following probiotic product applications: bacteria, live yeast, inactivated yeast, aquaculture probiotics and microbial silage inoculants. Market Overview Complete Ban on All Growth-promoting Antimicrobials in the EU Drives Growth in the Animal Feed Probiotics Market Probiotics represent one of the most promising alternatives to antimicrobials developed in recent years to protect animal health and increase the efficiency of nutrient utilisation. Probiotics have been demonstrated to have an equivalent efficacy to synthetic antimicrobial growth promoters (AGP), which were previously used as prophylactics to suppress growth and activity in all gut microflora species, before they were banned completely in Europe in January 2006. In particular, the antimicrobial ban has left the EU monogastric animal feed industry at a financial disadvantage, as it competes with countries outside the EU that can still use in-feed antimicrobials to protect against diseases such as scour and necrotic enteritis. Accordingly, the animal feed probiotics market is poised for growth. In monogastric animals especially, the use of probiotics can help to reduce the significant increase in therapeutic antimicrobials administered since the antimicrobial ban. Moreover, the imminent ban on AGP in the United States is expected to augment the growth potential of the European animal feed probiotics market in the next five years. Probiotics can be combined with management procedures to protect health and minimise stresses at critical stages of development and production in the animal. "The single most important driver affecting growth in the probiotics industry are the European AGP bans, which have driven research and product development into alternative feed additives to reduce production diseases associated with pathogenic microfloral colonisation," notes the analyst of this research service. "Probiotics represent an improvement, as they have the ability to selectively promote the growth of beneficial microbial species to maintain a ‘balanced population’ of gut microflora, whereas synthetic AGP previously suppressed the growth of all microflora indiscriminately." Product Targeting and Correct Strain Choice Key Factors in Market Development In general, the animal feed industry faces extreme pressure due to increasing prices for straights and other raw feed materials, due to the strong, sustained growth in the developing alternative fuels market and increased transportation costs. These developments have resulted in an increase in the availability of by-products, such as distillers or brewers grains. "In the future, the surging market for biofuels and bioethanol production will potentially divert raw feed materials away from animal feed producers, or could change or reduce the quality of cereals available on the market," explains the analyst. Currently, gut health is a major area of research within the animal feed industry and probiotics represents one of the most attractive alternative feed additives being developed. Probiotics are already recognised for their ability to improve gut flora composition. The strategic positioning of feed additive products to target specific production problems or periods of stress will become more important and the choice of strain may increasingly become affected by changes in feed composition or quality. Although the acceptability of probiotics has risen in the last few years, concerns still exist regarding their efficacy and reliability. Hence, increasing end-user confidence in these products is essential. Industry manufacturers are increasingly joining the Feed Additives and Premixtures Quality System (FAMI-QS) scheme, an industry-regulated body in Europe concerned with quality control in the manufacturing of feeds and feed additives. This has been especially important in view of successive food scares in recent years. Probiotic manufacturers should also take a direct approach in demonstrating the direct benefits of using these products in animal feed on order to increase awareness of the benefits among end users, both physiological and economical. The development of partnerships between technological aspects of processing and the probiotics industry will also indicate the optimal methods of distributing probiotic products in animal feed to aid strain viability and longevity. |
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