Strategic Analysis of Electric Drives Market in European Food and Beverages Industry

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In terms of geographical segmentation, historically, sales of electric drives in the German food and beverage market had been the leading contributor to the total sales revenue. In 2010, sales revenue for electric drives in the German food and beverage industry contributed about xx.x per cent to the total market share. This trend is expected to remain stable over the forecast period. The retrofit and replacement market is expected to sustain the demand for drives in food and beverage applications in this country.

The Italian market accounted for xx.x per cent of the revenue in 2010. Italian drive manufacturers are registering a robust demand for their products in the food and beverage industry. The Italian market is expected to record a CAGR of x.x per cent for the period 2010 to 2017.

France, the third-largest contributor to the revenue by sales of electric drives in the food and beverage industry, is expected to sustain its demand for drives in this sector with a market share of around xx.x per cent in 2010. The trend to purchase packaged products is widely witnessed in France, driving the growth rates in the market.

The UK market recorded revenue worth xx.x million in 2010, reflecting a growth rate of x.x per cent in 2010. This places the market in fourth position in terms of revenue contribution.

Amongst Iberia, Benelux, and RoWE, Iberia experienced a greater drop in revenue during the recession. Iberia fell by (xx.x) in 2009, and the economy of Iberian countries is recovering at a slower pace. The growth in this region is primarily boosted by the growing Spanish market. This market is expected to record a CAGR (2010-2017) of x.x per cent.