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Strategic Analysis of the Australian and New Zealand Enteral Nutrition Markets

Frost & Sullivan
January 30, 2006
87 Pages - SKU: MC1213193

Abstract Table of Contents Related Reports

Countries covered: Australia

Research Overview

This Frost & Sullivan research service is a comprehensive analysis of the EN market in Australia and New Zealand. It provides an in-depth market-sizing analysis and discusses key market drivers and restraints. It also analyzes the distribution structure and major pricing trends and studies the competitive environment within this market, outlining the strategies currently being used by EN suppliers.

What's Included

Market sizing (by revenue and by volume) for the total enteral nutrition market (including supplements)
Analysis of the tube feeds market, with revenue and volume estimates for both the hospital and community sectors
Key market drivers, restraints, and trends that are impacting enteral nutrition providers in Australia and New Zealand
Distribution structure
Pricing trends
Competitive environment, with market shares and critical success factors
Home Enteral Nutrition (HEN) market trends

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research service:

Total enteral nutrition market in Australia & New Zealand (supplements & tube feeds)
Enteral nutrition market in Australia & New Zealand (tube feeds only - hospital sector)
Enteral nutrition market in Australia & New Zealand (tube feeds only - community sector)
Home enteral nutrition (HEN) market

Market Overview

Shift from Institutionalized to Community Care Encourages the Use of Enteral Nutrition in the Community

Use of Enteral Nutrition (EN) is becoming increasingly prevalent in disease management. In particular, with the growing shift from institutionalized care to community care in Australia and New Zealand, Home Enteral Nutrition (HEN) is likely to see significant growth. This is expected to throw up substantial opportunities for EN suppliers in the region. HEN is long-term EN therapy that typically lasts more than 30 days in a home setting. It provides an effective means of earlier discharge (and consequently reduced hospital stays) for patients considered suitable for the transition to home care. The significant challenge facing EN suppliers in the region is to capitalize on the HEN opportunity by changing their business models from a hospital sales-based model to one based more around servicing patients in the community.

Ageing Population and the Resulting Increase in Chronic and Age-related Diseases to Drive Demand for Enteral Nutrition

The proportion of the ageing population in Australia and New Zealand is growing due to various factors such as increased life expectancy and declining fertility. This ageing demographic translates into a greater proportion of ageing patients with chronic illnesses, which in turn leads to a greater need for enteral nutrition for certain conditions.

1. Executive Summary
1. Executive Summary
1. Executive Summary

2. Introduction to the Enteral Nutrition Market in Australia and New Zealand
        1. Introduction
                1. Role of Nutrition in Clinical Management
                2. Definition of Enteral Nutrition
                3. Enteral Nutrition in Clinical Nutrition
                4. Enteral Nutrition Versus Total Parenteral Nutrition
                5. Market Definition used in Research Service
        2. Methodology
                1. Methodology
        3. List of Acronyms
                1. List of Acronyms
        4. Exchange Rates
                1. Exchange Rates

3. Healthcare in Australia and New Zealand
        1. Healthcare in Australia and New Zealand
                1. Healthcare Delivery Framework
                2. Healthcare Funding
                3. Community Care
                4. Ageing Demographics

4. The Enteral Nutrition Market
        1. Regulatory and Reimbursement Overview
                1. Regulatory Bodies
                2. Regulation in Australia and New Zealand: Current Status
                3. Payment Arrangements
                4. Relevant Regulation in International Markets
        2. Market Engineering Measurements
                1. Market Engineering Measurements: Australian Enteral Nutrition Market
                2. Market Engineering Measurements: New Zealand Enteral Nutrition Market
        3. Market Drivers and Restraints
                1. Market Drivers
                a. Ageing Population and the Resulting Increase in Chronic and Age-related Diseases to drive demand for EN
                b. Shift from Institutionalized to Community Care Encourages the Use of EN in Community
                c. Reimbursement of EN Purchases for HEN Patients in New Zealand Drives EN Market
                d. Development of New Techniques in Enteral Nutritional Support spurs the demand for EN
                e. Cost Effectiveness and Benefits of EN Instigates the Shift from TPN to EN
                f. Increase in Awareness of Nutrition's Role in Disease and Clinical Management Promotes EN among Medical Professionals
                2. Market Restraints
                a. Lack of Reimbursement in Australia Retards the Growth of EN in the Community
                b. Lack of Funding for Dietetics Departments Hampers EN Delivery
                c. Tendering Lowers Profit Margins of EN Manufacturing Companies
                d. Limited Support Network for Patients and Carers Hinders Growth of EN Support
                e. Absence of Regulation Regarding Foods for Special Medical Purposes (FSMP) Creates Difficulties in Importation of FSMP Products
        4. Market Size and Growth
                1. Number and Type of Enteral Nutrition Patients
                2. Market Revenues: Australia
                3. Market Revenues: New Zealand
                4. Market Volumes: Australia
                5. Market Volumes: New Zealand
        5. Distribution Structure
                1. Distribution Channels
                2. Purchasing Process
                3. Buying Criteria
        6. Pricing Trends
                1. Pricing Trends

5. Competitive Environment for EN Feed Supply
        1. Competitive Environment for EN Supply
                1. EN Suppliers
                2. Estimated Shares
                3. Profiles
                4. Strategies adopted by Suppliers

6. Home Enteral Nutrition
        1. HEN Market Structure
                1. Home Enteral Nutrition
                2. Trends & Developments

7. Frost & Sullivan Awards for Australian and New Zealand Enteral Nutrition Markets
        1. Frost & Sullivan Awards for Australian and New Zealand Enteral Nutrition Markets
                1. Market Leadership Award in Australia
                2. Market Leadership Award in New Zealand

8. Database of Key Industry Participants
        1. Market Participants
                1. Enteral Feeds/Formula Manufacturers
        2. Other Organizations
                1. Associations
                2. Government Bodies

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Strategic Analysis of the Australian and New Zealand Enteral Nutrition Markets

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