Southeast Asian and Australian Transient Voltage Surge Suppressor (TVSS) Markets

Market participants are poised to reap the rewards of their intense efforts to educate end users about the utilization of transient voltage surge suppressors (TVSSs).These devices pass electrical current to facilities and equipment while diverting excess voltage to a grounding system. As commercial, industrial, and residential consumers realize that they can control the level of voltage that enters their equipment, better protecting their investments, demand for TVSS systems will rise significantly.

This Frost & Sullivan study analyzes the Southeast Asian and Australian markets for both plug-in and hard-wired TVSS devices. Because trends will vary from country to country, this research identifies drivers and restraints, and presents expert forecasts for each geographic market separately. With such a comprehensive overview of the industry, your company will be well prepared to capitalize on emerging opportunities.

Low-Priced Imports Threaten to Steal Revenues from Incumbents

"Price is the main concern among end users in the region," says the study’s author. "Consequently, the increasing prevalence of less expensive components from China and South Africa poses a major threat to incumbents." Competition in TVSS markets is already intense. With new entrants offering less expensive products, all participants will have to further reduce profit margins.

"Market participants must focus on improving relations with their customers and ensure quicker response times for their clients’ needs," according to the author. Better service will help firms win and retain end users. This study pinpoints challenges and highlights winning strategies, helping you anticipate hurdles and overtake the uninformed competition.

Commercial Sector Shows Greatest Promise

"The main customers for TVSS are expected to be commercial end users, such as telecommunications firms, data centers, and investment banks," states the study’s author. "The region is moving towards more IT-based services, which are recognized as higher value-added services than primary industries." Businesses in those fields will designate high priority for improved power protection of their microprocessor-based applications. As telecommunications companies put key infrastructure elements in place, such as base stations and communication towers, they will increasingly require devices that ensure consistent, uninterrupted power. By tracking trends in major end-user industries and assessing their impact, this study offers its users unparalleled insights into the TVSS industry.