2011 U.S. Smart Grid - Saving Energy / Saving Money Customers' Perspective on Demand-Response

Awareness of smart grid technology is low to moderate, yet awareness likely does not stem from electric utility companies. Consistent with the previous year’s results, nearly 40 percent of residential energy consumers are aware of smart grid technology. However, only very few respondents are aware of any efforts by electric utility companies to introduce smart grid technology in their communities. Thus, it appears that electric utilities may not be the primary source of smart grid information.