With so many communications technologies and services available today to help consumers and businesses communicate globally—many of them low-cost or free—communications service providers (CSPs) face serious competitive and financial challenges. In an increasingly data-driven economy, however, CSPs are also in a strong position. Most users interact with their mobile operator many times each day, making calls, sending texts, browsing the Web, launching apps, and so on. These interactions are generating vast amounts of data that today remain largely untapped. With their traditional business models under pressure from both regulation and new competitors, now is the time for CSPs to harness those data assets to enhance their businesses.
CSPs have long been focused on maintaining the best possible information about their own IT assets: their networks and supporting infrastructure. For decades, CSPs have been collecting, normalizing, processing, transforming, managing, and deploying data in their IT infrastructures. This specialized data is, by and large, structured data: the type of data that fits into predefined row-and-column formats, exists in relational databases (RDBs), and can typically be queried with systems query language (SQL) data management tools. Obviously, this structured data plays an important role in the operations of any CSP. Yet, Stratecast believes a CSP’s best opportunities for future business growth lie not within these structured systems, but in implementing a comprehensive data management strategy that can also manage unstructured and semi-structured data: data with no easily identifiable or consistent structure or parameters, and that is not possible to manage in traditional RDBs.
About this report
This Stratecast SPIE report outlines specific CSP areas of need that Big Data is best equipped to address, and analyzes examples of how CSPs are beginning to reap the benefits of an integrated Big Data and analytics strategy.
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