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Countries covered: United States
The personal protective equipment (PPE) market faces new challenges as production processes become increasingly automated. To sustain end user interest, PPE manufacturers have expanded their product base by introducing new technology and innovative designs. For example, the self-contained breathing apparatus market features additions, such as global positioning systems, communication devices, and monitors. All-inclusive product lines from niche market participants and one-stop shops from large manufacturers are gaining popularity. This Frost & Sullivan research analyzes the U.S. markets for personal protection equipment used in commercial industrial applications. The market is segmented into eye, hearing, respiratory and head protection equipment. By tracking trends and presenting expert forecasts for each segment, this research offers a comprehensive overview of the market. Building Brand Loyalty, Product Packages Will Boost Sales Due to limited product differentiation, the PPE market is highly price sensitive as end users often purchase the least expensive products. However, recent trends suggest that users are exercising more discretion in selecting their equipment. Purchase decisions are now being based on comfort level and the latest fashion. This increased interest in PPE indicates that efforts to build brand loyalty in the market will pay off. "Mature personal protection equipment market provides unique market challenges," says the study's author. To entice end users, PPE manufacturers are offering product bundles, or "head-to-toe" protection packages. This is especially so in the case of large companies that offer several total protection lines to various industrial end users. Mergers and Acquisitions Create New Market Opportunities The PPE industry has few participants so mergers and acquisitions could provide access to new markets. "The merger of Bacou Dalloz last year created a true super power in the industry," reports the analyst. The company has become the top market shareholder by offering one-stop shopping facilities to its end users. This Frost and Sullivan research identifies emerging challenges and provides strategic recommendations, enabling your firm to develop an effective business plan. |
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