2016 Outlook of the Global Medium-Heavy Duty Truck Industry
Frost and Sullivan research indicates that the global MD-HD Truck market is expected grow by 2.4% in 2016 backed by a strong performance in India and Europe. Markets such as China, Latam, and Russia are expected to experience downward pressure because slowing economic activity is likely to impact freight growth. Capacity utilisation challenges will be key, as OEMs re-align product and marketing strategies to tap into the rapidly expanding mid-market value trucks segment. As profits shrink during a period of challenging market conditions, centralised platform development will be crucial for industry participants. Other developments include autonomous trucks, safety, telematics, alternate powertrain, mobile freight brokerage, and others.
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