North American Rear-Seat Entertainment Systems Market

Frost & Sullivan
March 7, 2007
218 Pages - SKU: MC1471620
License type:
Table of Contents Related Reports
Countries covered: North America

This Frost & Sullivan research service titled North American Rear-Seat Entertainment Systems Market provides a comprehensive analysis of the existing and upcoming market and technology trends. It presents the unit shipment, revenues, installation rate, and price forecasts of recorded-media and broadcast-based rear-seat entertainment systems and technologies from 2002 to 2012. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets: recorded-media based rear-seat entertainment systems such as DVD-based rear-seat entertainment systems, LCD screens, and headrest, overhead and floor console mounted rear-seat entertainment systems; mobile satellite television antenna systems; OE and aftermarket specific technologies.

Market Overview

Phenomenal Growth of Rear-seat Entertainment Systems Driven by Popular Consumer Demand

The automotive infotainment industry is passing through a phase of paradigm shifts in its offerings. From predominantly audio-based entertainment, the focus is rapidly shifting to a combination of audio-video-based infotainment systems that realize the concept of multi-zone infotainment in passenger vehicles, leading to the development and growth of the rear-seat entertainment systems market. The mounting popularity of innovative rear-seat entertainment (RSE) such as DVD- based RSE systems, and mobile satellite television antenna systems is boosting the growth of the automotive infotainment systems market. The modern consumer’s constant need for infotainment while on the move, is aiding the phenomenal growth of this market. This escalation is likely to continue through the 2006 to 2012 period, fuelled by the needs of large families, longer travel times, and the rise in entertainment-focused spending.

"The value proposition of RSE systems and their ability to offer home-theater level infotainment experience to rear-seat passengers have led to this emerging market attaining rapid and robust growth," opines the analyst of this research service. Although aftermarket sales initially dominated this market, the greater acceptance from consumers and the strategic push from automakers are thrusting the original equipment (OE) market ahead, and this trend is likely to continue. Approximately 17 percent of light vehicles manufactured in North America in 2006 had RSE systems built-in at the factory level.

High Prices and Complexity of Operation Cause Dent in Market

Despite a decline in prices, the RSE market is impeded by the fact that most potential consumers consider both OE and after market systems to be expensive. The range of low-priced products being imported from Asia Pacific is also considerably affecting the growth of the North American market. Although these low-priced systems cause a short-term increase in unit sales, they are unlikely to contribute significantly to the market’s overall growth. Portable DVD/TV systems that offer rear seat passengers personalized entertainment at much lower costs also pose a challenge to the market, as does the complexity of the RSE systems which causes operational difficulties for the user.

"To create greater consumer pull, it is imperative to remove consumer inhibitions regarding these technologically advanced systems through development of innovative and user-friendly systems that demand minimal attention to operate, enhancing safety," suggests the analyst. Strategic marketing and distribution efforts can improve market penetration of both OE and aftermarket products. Owning the technological and marketing resources to develop and distribute innovative value-added products, most major participants can contribute toward long-term market growth and development.


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