Mobile Communication Markets in Eastern Europe - A View on Key Markets

Market Overview

Mobile Communications Markets in Eastern Europe Register Strong Growth

The mobile communications markets in Eastern Europe (including the key markets of Bulgaria, the Czech Republic, Hungary, Poland, Russia and Turkey) are growing strongly from usage and revenues points of view. Defining these markets as emerging is becoming obsolete. They are becoming consolidated markets looking for new challenges.

“Eastern European markets are fully penetrated and are rapidly adopting mobile broadband solutions,” notes the analyst of this research. “The mobile phone is becoming critical for fast connectivity and innovative services, effectively substituting the lack of fixed infrastructures.”

The main challenge to the industry currently comes from the economic recession. The lack of credit for investments and the decrease in consumption will slow down the growth experienced by Eastern European countries. Moreover, regulatory limitations can hamper future developments

The mobile industry’s response to this scenario consists of two main actions. “Services and processes’ optimisation, in order to efficiently use existing resources and reduce the need for capital investments is critical,” advises the analyst of this research. “Equally important is pursuing technological and strategic innovation through synergic cooperation between participants with different know-how with the aim to offer disruptive solutions to consumers at reasonable prices.”

Cooperation between regulatory authorities and the industry to overcome the challenges of the market will be vital. Cooperation between public sector and the industry for high-intensive investments, mainly infrastructures, will enable sustained market expansion.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following countries in this research:

• Bulgaria
• Czech Republic
• Hungary
• Poland
• Russia
• Turkey
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