The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up new possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators, leading technology vendors, major online advertising solution providers and innovative mobile virtual network operators(MVNOs) is a testament to the perceived potential of the market opportunity.
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