The U.S. location-based services (LBS) market is currently experiencing strong growth, due to the rising popularity of smartphones and high speed cellular data plans. LBS services that are seeing the strongest adoption are navigation and family finder applications, although augmented reality, gaming, and fitness applications are showing signs of significant potential. Frost & Sullivan anticipates that navigation applications will remain the largest sellers from Tier I carriers, although new applications that use LBS technology for unique services will grow in importance. Additionally, navigation and family finder applications will continue to evolve and the end-user experience will subsequently improve.
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