There has been a swift flow of infrastructure investments in the Middle East region, especially in Gulf Cooperation Council (GCC) countries such as KSA and Qatar due to rising population and the upcoming FIFA World Cup in 2022. Government legislations mandating the usage of energy efficient lighting in this region and growing environmental concern have resulted in wide awareness about green products. People's inclination toward focusing on long term benefits is boosting the demand for LED lighting solutions, where technology upgradation goes hand-in-hand with cost savings in the long run despite the higher initial cost compared to conventional technologies.
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