Key Market Trends and Opportunities for Comfort Cooling in Southeast Asia
The residential comfort cooling market in Southeast Asia is in the growth phase and is set to grow at a CAGR of 8.3% from 2014 to 2019. One of the key trends in this market is the increasing demand for energy-efficient air conditioner units. The market trends are analyzed for a study period of 2011 to 2019. The base year is 2014. Indonesia and Vietnam are expected to be the fastest-growing markets while Malaysia and Thailand have high market potential. In the next 5 years, focus is expected on developing innovative models that use green and efficient technologies. At the same time, increase in smart cities, smart buildings, and growing IoT technology would influence the development of smart air conditioning units.
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