Key Growth Opportunities in the Industrial Adhesives Market in South Africa and Kenya
The total industrial adhesives market in South Africa and Kenya was worth $ million in 2013 and it is expected to reach $million by 2018.
Although Kenya’s contribution to the overall market is comparatively small, it is expected to grow at a compound annual growth rate (CAGR) of % from 2013 to 2018, much faster than the South African market which is expected to grow at a CAGR of %.
The packaging industry emerged as the largest end user in South Africa, while in Kenya, the market is driven by a thriving construction industry.
The automotive industry is expected to grow rapidly and present more opportunity for adhesive manufacturers in the medium- to long-term.
Up to % of adhesives in South Africa are manufactured locally, whereas more than % of adhesives used in Kenya are imports.
Influx of cheap imports from Asia and the Middle East brings down prices and intensifies competition.
The main competitors, with physical presence in both markets, are Henkel AG, 3M Company, and Sika AG.
Fluctuations in raw material pricing and availability are currently the biggest concern among adhesives manufactures.
Aboutt his report
The South African and Kenyan adhesives industries face challenges due to fluctuations in raw materials pricing, availability, and the influx of cheap and counterfeit products. However, creating brand and product awareness presents growth opportunities. This study addresses the key drivers, restraints, and the competitive factors that will influence the market during 2014–2018. The study also briefly touches upon the role that technology plays in the industrial adhesives and the way it will this affect the market. The main end user segments considered in this study are packaging and paper converting, construction and building, as well as automotive assembly, repair, and overhaul.
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