World Interactive Kiosks Markets

Frost & Sullivan
September 21, 2007
86 Pages - SKU: MC1562516
License type:
Countries covered: Global

This Frost & Sullivan research service titled World Interactive Kiosk Market provides pricing analysis, vertical market analysis, and strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following end user markets: retail, government, banking and financial, telecom, tourism, transportation, entertainment, and others.

This analysis is available through our Kiosks & Retail Systems Growth Partnership Service program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Councils.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Application:
  • Retail
  • Government
  • Banking and financial
  • Telecom
  • Tourism
  • Transportation
  • Entertainment
  • Others
By Geographic Region:
  • North America
  • Europe: Western, Central and Eastern Europe
  • Asia Pacific: Countries on the western border of the Pacific Ocean, including those of the Indo-Chinese peninsula, Pacific islands and Central Asia
  • Rest-of-world: Regions not mentioned above including Central America, South America,
  • the Caribbean Islands, the Middle East and Africa
Technologies

The following technologies are covered in this research:
  • Self-checkout
  • Photo kiosks
  • Interactive kiosk systems
Market Overview

Increasing Public Demand Translates into Tremendous Growth Potential for the Interactive Kiosk Market


Kiosk applications are proving to be successful in a wide range of self-service solutions and end users are rapidly embracing new applications. As interactive kiosks become increasingly popular among the public, the market is experiencing steady but strong growth that is expected to continue through to 2013. The bulk of the revenues is expected to come from the retail market segment, including self-checkout and photo kiosks.

"The retail market segment has traditionally held the largest market share, but the most notable growth was in the photo market segment," notes the analyst of the research service. "Despite this, other kiosk vertical market segments are expected to grow at a steady rate as well. New interactive kiosk systems are continuously being developed to provide various self-service solutions." In the retail market segment, end users are well accustomed to interactive kiosk systems and expect fine establishments to offer self-service solutions. As this attitude slowly migrates to other market segments, demand and revenues are expected to increase.

Incentives and Kiosk Exclusive Benefits Can Help Combat the Web and Mobile Device Threats

The interactive kiosk industry is driven by the convenience and ability of kiosks to meet customer needs. However, with the proliferation of wireless, mobile, and Internet-capable devices, certain kiosk applications have lost much of their appeal among end users. Many Web sites and online applications place a wide range of services and capabilities conveniently at customers' fingertips. Moreover, end users have high expectations for functionality and quality. Experience and reputation are key factors among prospective buyers, especially after numerous reports of kiosk scams in previous years. "By acting as consultants, kiosk vendors can help measure ROI, project costs, and even recommend locations for deployment," notes the analyst. "This will not only improve customer expectations, success, and satisfaction but also the likelihood of earning their business."

Vendors should also brave up to the high market fragmentation, which is the result of the ease of entry and low exit barriers. However, the competitive landscape has become much more sophisticated. Many of the smaller kiosk vendors exited the interactive kiosk market by 2006 and most of this market has been consolidated. Additionally, new entrants to this market are poised to gain a significant market share in the near future, demonstrating the importance of strategic partnerships and acquisitions.


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