The growing Indian UPS market is highly competitive and fragmented. Price, after-sales service, and delivery are the key differentiating factors in addressing the demand of the market. The major challenges that UPS manufacturers face are the low-cost imports from China and Taiwan, as well as increasing raw-material prices. As end users have specific applications and different requirements, it is important for suppliers to offer customized solutions to survive and sustain high growth in this fiercely competitive market. Sizeable demand from the IT/ITES, Government and Manufacturing sector is driving the growth of the UPS market.
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