U.S. Generation "Y": Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences

Frost & Sullivan
January 30, 2012
54 Pages - SKU: MC6800504
1 RESEARCH OBJECTIVES AND METHODOLOGY
Research Background and Objectives
1. Definition of Gen Y
2. Aims and Objectives of Study
Method Details
1. Methodology and Sample Size
2. Demographic Segmentation
3. Vehicle Segmentation
2 EXECUTIVE SUMMARY
Key Findings and Most Desired Vehicle
1. Key Findings of The Study
2. Build Your Own Car
3. Most Desired Vehicle and Features
4. Importance of Vehicle Attributes
3 CONCLUSION OF THE STUDY
Conclusion of the Study
1. Conclusion of the Study
4 GENERAL OPINIONS
Summary of Gen Y Attitude and Belief
1. Generation Y Attitudes and Beliefs (Total Sample)
2. Generation Y Attitudes and Beliefs (By Car Segments)
3. Preferred Power Train Technology Comparison of Indices by Demographics
4. Generation Y Attitudes and Beliefs - Vehicle Design
5 USAGE OF TECHNOLOGY BY GEN Y CONSUMER
Summary of Usage of Technology
1. Generation Y Desired Access to Technologies in Vehicle
2. Technologies Accessible Using Speech Most Desirable
6 MEDIA PREFERENCES
Media Preferences of U.S. Consumers
1. Media Preferences of U.S. Consumers
7 PREFERENCE FOR VEHICLE PERSONALIZATION
Summary of Preferred Features for Personalization Across Different Demographics
1. Personalization Overview
2. Personalization by Demographics and Willingness to Pay
3. Top Features for Personalization
4. Personalization Patterns Manufacturer versus Aftermarket
8 PREFERRED MOBILITY SOLUTION
Summary of Consumer Verbatim Attitudes Towards Various Mode of Mobility
1. Generation Y Means of Transportation (Current and Preferred)
2. Sample of Verbatim Comments on Preferred Means of Transportation
3. Mobility - Attitudes and Beliefs towards Car Sharing (By Vehicle Segment)
4. Important Attributes of Mobility
9 PREFERRED CAR FEATURES (ADAPTIVE CHOICE BASED CONJOINT)
Summary of the Relative Appeal of Various Features
1. Attribute Appeal (Vehicle Type and Preferred Engine Type)
2. Attribute Appeal (Preferred Drive Line Purchase Method and Type of Connectivity)
3. Attribute Appeal (Preferred Communication and Navigation System)
10 IMAGE ASSESSMENT OF VEHICLE MODEL
Summary of Image of Vehicle Model and Attractiveness
1. Image Assessment of Selected Vehicle Models
2. Vehicle Images - Attractiveness Versus Suitability
11 ABOUT FROST & SULLIVAN
Frost & Sullivan Description
1. Notes on Frost & Sullivan
 

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