European Probiotic and Prebiotic Functional Dairy Food Markets

Frost & Sullivan
June 1, 2000
SKU: MC236348
License type:
Countries covered: Europe

European Probiotic and Prebiotic Functional Dairy Food Markets

 
The functional dairy food markets are still in developmental stages with a dis-tinct lack of consumer awareness about product development. As consumers learn more about the benefits of these foods, the market should witness significant growth.

"Manufacturers must raise the level of market awareness," states the author of the report. "This can be done through more effective dvertising and promotional campaigns at strategically-targeted consumer groups."

This report from Frost & Sullivan discusses both the drivers and restraints of this emerging market. It also documents product development, legislation, ingredient trends, and market structure. Detailed news about future market opportunities and information on probiotic bacteria suppliers are included as well.

Functional Foods As Next Generation Health Foods Functional foods contain normal nutritional value and positive health benefits. They're considered to be the third generation of health food products. These foods are a result of increased consumer awareness and scientific knowledge concerning food ingredients. They have been created specifically to provide specific, documented health benefits.



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