Home > Back to Publisher > Report Information

European Peer-to-Peer Telephony Markets

Frost & Sullivan
January 5, 2007
SKU: MC1460069

Abstract Table of Contents Related Reports

Countries covered: Europe

Research Overview

This Frost & Sullivan research service titled European Peer-to-Peer Telephony Markets provides an analysis of the P2P telephony products and services markets, with a special emphasis on the enterprise segment. The study includes an overview of key market drivers, restraints and market forecasts for P2P-enabled desk phones.

Market Overview

P2P Technology Brings Next-generation Telephony Capabilities to Small Enterprises

In the last couple of years, suppliers in the European telephony markets have witnessed several changes. Technology transformation has significantly depreciated the value of traditional strengths and exposed the weaknesses of some of the major market participants. Given the price pressure, capital expenditure (CAPEX) limitations and intensive competition, there was a need for suppliers to either develop sustainable competitive differentiators or consolidate. In view of this, peer-to-peer (P2P) technology offers to create differentiation, more significantly in the context of new market creation rather than product innovation. One of the most successful ventures of the P2P technology is Skype, a hybrid P2P-based VoIP service. The success of Skype has created much-needed awareness on the potential of P2P technology and the power of file sharing.

In Europe, the enterprise P2P telephony market is in the adoption stage, while the consumer space is quite mature. However, both these segments are enjoying high growth rates. The runaway success of P2P voice systems has created several opportunities for P2P technology. "The availability of large system capabilities at the price of small systems is an adequate incentive to gain interest from small enterprise stakeholders," notes the analyst of this research service. "The sub-20 user segment of the enterprise communication market is by far the largest in terms of number of businesses." This segment has fallen far behind in the race for the use of latest technologies and thus, a huge opportunity exists, untapped by the larger market participants until recently.

Partnerships with Service Providers Crucial for Growth

Despite the huge market size and scope, the markets are highly dispersed, making the cost of developing channel presence prohibitive. In addition, the lack of a common buying behaviour creates high reliance on channel effectiveness to generate business. "Far from large and small cities, a huge proportion of businesses are set up in areas that may not necessarily have electronics accessories stores," explains the analyst. "Thus, supporting such businesses involves high costs."

P2P telephony vendors will have to contend with stiff competition from service providers, which provide hosted call management solutions for a monthly fee. Partnerships across the whole distribution chain between equipment manufacturers, resellers and service providers will be a critical success factor for P2P telephony vendors. As small businesses are highly risk-averse with a very limited CAPEX budget, they have not chosen hosting partners yet. With the adoption of IP in the mainstream, hosted service providers are gaining traction. Hence, vendors should partner with hosted service providers, as they can become an effective channel to promote their products.

1. Market Overview
        1. Executive Summary
                  1. Summary
                  2. Scope
                  3. Research Methodology

2. Market Analysis
        1. Factors Impacting the Market
                  1. Overview
                  2. Industry Challenges
                  3. Market Drivers
                  4. Market Restraints
        2. Technology Trends
                  1. Introduction
                  2. Plug-n-play
                  3. Architecture
                  4. Feature Set
                  5. Maintenance Service and Support
                  6. QoS
        3. Market Trends
                  1. Introduction
                  2. Replacement of Legacy KTS
                  3. Channel Network
                  4. Service Provider as Premium Channel Partner
                  5. Improve Market Awareness
                  6. Fighting the Negative Perception
                  7. Hosted Solutions Gain Traction
        4. Critical Success Factors
                  1. Introduction
                  2. Backing of Large PBX Manufacturers with Strong Channel Network in the Small Segment
                  3. Strategic Partnerships to Leverage Market Potential
                  4. P2P SIP as an Upcoming Standard
        5. Demand Analysis
                  1. Introduction
                  2. Market Size and Potential
                  3. Market Forecast

3. Competitive Analysis
        1. Vendor Profiles
                  1. Competitive Structure
                  2. Aastra
                  3. Avaya
                  4. Popular Telephony
                  5. Siemens
                  6. Skype
        2. Strategic Recommendations
                  1. Choice of Partnerships Crucial
                  2. Invest to Create a Strong Developer Community
                  3. Develop Go-to-Market Channel through Service Providers

List of Figures

Chapter 2

Top industry challenges for the European Peer-to-Peer telephony market, 2007-2012
Market drivers for the European Peer-to-Peer telephony market ranked in the order of impact, 2007-2012
Market restraints for the European Peer-to-Peer telephony market ranked in the order of impact, 2007-2012
P2P installed phone penetration as a per cent of the total telephony shipment in the European P2P telephony market, 2006-2012

Chapter 3

Competitive structure of the Peer-to-Peer telephony market in Europe

More Europe Peer to Peer Reports

European Music File Sharing by Jupiter Research Corporation
The music industry's successful court case against Belgian ISP Scarlet compelled the ISP to take action, such as implementing filtering technology, to tackle music file ...

European P2P Payments 2004 by Datamonitor
Introduction This briefing examines the European P2P payments market. Covering the whole spectrum of P2P payments (from bank legacy solutions, to international remittance providers, to ...

File Sharing in Europe: Converting Free Activity into Paid Activity by Jupiter Research Corporation
The RIAA's lawsuits against individual file sharers in the US are the latest skirmishes in a war of attrition between the music industry and the ...

Exploding the Post-Napster Myth by Jupiter Research Corporation
The latest generation of Napster clones present the challenge of a fragmented "gray market" but pose less of a threat to the record industry ...

The Rise and Announced Fall of the Napster Phenomenon by Jupiter Research Corporation
With the online music landscape dominated by Napster, its future in Spain remains closely tied to the future of Napster itself. Competitors have ...

See all reports like this >>

More Europe Reports

A Comprehensive Study Of The UK Video Conferencing Equipment Market In 2010, Rating & Valuing Each Of The 30 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Tableware Market In 2010, Rating & Valuing Each Of The 166 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Surveyors & Valuers Market In 2010, Rating & Valuing Each Of The 943 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Subsea Engineering Market In 2010, Rating & Valuing Each Of The 142 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Structural Engineering Consultancy Market In 2010, Rating & Valuing Each Of The 300 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

See all reports like this >>

European Peer-to-Peer Telephony Markets

Share this report

Other tasks

Research Assistance

Related Markets

Peer to Peer Reports

Free Alert Me service