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| Countries covered: Europe This Frost & Sullivan research service titled European PCR Reagents Markets provides an overview of key trends in the markets. It offers a complete analysis of market drivers and restraints. The study also includes strategic solutions to enable market participants to gain advantage in these growing markets. In this research, Frost & Sullivan's expert analysts thoroughly examine the markets for conventional and real-time PCR reagents. Market Overview Increased Acceptance of PCR Technology Drives Growth in PCR Reagents Markets The completion of the human genome project has opened new avenues for the field of molecular biology. As a result, the concept of PCR is being widely accepted and its end-user platform has widened beyond drug discovery to various fields of molecular biology such as DNA sequencing, gene expression, forensic finger printing and paternity testing, among others. The rise in the sale of thermal cyclers is also positively influencing the sale of PCR reagents. Moreover, the European governments are displaying keen interest in funding biotechnological research. This has elevated the interest levels of end users, thereby encouraging the use of PCR techniques in laboratories. Yet another positive trend is that of universities slowly upgrading their academics in order to ensure that students get accustomed to PCR techniques. "The concept of PCR is widely being explored and considering its various advantages, several branches of science are opting to employ PCR in their research processes," explains the analyst of this research service. "This is resulting in the growth of the PCR reagents markets." The markets are slowly gaining steady ground in Europe and awareness of PCR reagents is increasing across the region. The concept of the real time PCR is also gaining widespread acceptance and as a result, real time PCR reagents are enjoying huge demand from end users. The greatest advantage of real-time PCR reagents over conventional PCR reagents is the instant quantification of the amplified DNA sequences. In the future, the sale of real time PCR reagents is expected to grow significantly, thereby improving the overall market value of PCR reagents. Also, the concept of premixes, which has made reagents more sophisticated and user friendly, is gaining significance. Emphasis on Pricing Issues Crucial to Gain Increased Market Share "While PCR is gaining importance as one of the most preferred laboratory techniques of researchers, the major question arising is whether these technologies are cost effective," explains the analyst. "Although there is a clear indication of the huge benefits of PCR technologies, their premium pricing does not justify the use of some of these technologies for routine processes." Given this situation, the industry is likely to be willing to invest more if the data available is more reliable and consistent. Besides, a number of new entrants are making a foray into the PCR reagents markets, resulting in stiff competition. This is likely to pose a challenge to the market leaders since these new companies possess a niche clientele and are expected to capture a reasonable proportion of the market share. With huge opportunities in the PCR reagents markets, and competition intensifying, it becomes the prime responsibility of the manufacturers to address the issue of pricing and convince end users to invest in their brand of PCR reagents. In addition, as skilled labour is required to handle the reagents with extreme care, laboratories will need to ensure that their employees are well trained in the modus operandi of the procedures. Apart from this, maintaining stringent laboratory conditions are essential for accurate results. |
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