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European Green Tea Extracts (GTE) Markets

Frost & Sullivan
February 14, 2008
104 Pages - SKU: MC1725680

Abstract Table of Contents Related Reports

Countries covered: Europe

This Frost & Sullivan research service titled European Green Tea Extracts (GTE) Markets provides an overview of market dynamics and trends, along with an analysis of key application sectors, drivers, restraints, challenges and strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following application sectors: beverages, supplements, food, cosmetics and others.

This analysis is available through our Food & Beverage Ingredients Growth Partnership Services programme. With this programme, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Councils.

Market Overview

Green Tea Extracts Widen Application Base, Augmenting Revenue Potential

The European natural extracts market is emerging and in a state of intense competition. The shift towards natural ingredients and the trend towards ethnic foods are driving the expansion of the natural extracts market. Among the flurry of ingredients competing in the natural extracts market, green tea extracts (GTE) is a pioneer and one of the most prominent success stories. Positive media support, coupled with impressive validation of its benefits from academia, has propelled the European GTE market to a high growth stage. Increasing consumer acceptance of enriched foods has widened the scope for new research into the benefits of GTE in the fortification of food and beverages. The popularity of products such as herbal teas and polyphenol supplements are a result of changing consumer preferences. In addition, the rising use of natural antioxidants in food application sectors and in new avenues such as nutricosmetics has created potential opportunities for the growth of the European GTE market.

Heightened awareness about the importance of polyphenols and their role in cancer therapy are boosting the demand for green tea extract ingredients in the food application, fortification and supplements industry. "Mounting scientific support about the positive effect of green teas on diseases such as hypertension and cancer has boosted the demand for such ingredients in foods," explains the analyst of this research. "In addition, the ease of application of these extracts into beverages, Europe’s favourite method of supplementing its health, has further augmented the uptake of green tea extracts." The market is, however, challenged by cut-throat competition and global overproduction of raw materials. In addition, there exists the threat of substitution from other polyphenol extracts. Such a scenario has resulted in an intensive drive to find innovative applications and renewed focus on product differentiation. Accordingly, green tea extracts have been penetrating new application sectors while leveraging their validated academic credibility to back these product claims.

Demonstrated Health Benefits Support Uptake of Green Tea Extracts

Green tea extracts from the plant Camellia sinensis contain polyphenols and catechins, which are functional chemical compounds possessing nutritive properties that act effectively as preventive agents in the healthcare field. Polyphenols from green tea are an excellent resource of chemicals that act as antioxidant and anti-carcinogenic substances.

Green tea extracts are one of the most well researched extracts in the natural extract sector, with over 500 validated research studies published worldwide. The market for green tea is in a high growth stage with increasing volume growth rates between 13.0-14.0 per cent. "Moreover, the rapid growth of the fortification and cosmeceutical industry and the known benefits of green tea have opened up viable opportunities for GTE manufacturers," adds the analyst of this research. "In addition, antioxidants and dietary supplements are other application areas witnessing strong growth rates.

1. Executive Summary: 1. Market Overview; 2. Summary of Major Findings
2. Introduction to the European Green Tea Extracts Market: 1. Market Overview; 2. Product Types and Applications; 3. Industry Dynamics; 4. Legislation; 5. Profiles of Key Participants; 6. List of Glossary and Acronyms
3. Industry Challenges: 1. Challenges Influencing the Total Market
4. Strategic Analysis of the European Green Tea Extracts Market: 1. Introduction to the European Green Tea Extracts Market; 3. Competitive Analysis
5. Strategic Recommendation and Evaluation: 1. Strategies to Overcome Challenges
6. Database of Key Industry Participants: 1. Key Industry Participants
List of Figures
Chapter 2: Green Tea Extracts Market: Product Types and Applications (Europe), 2007; Green Tea Extracts Market: Relevant Food Regulations Currently Implemented (Europe), 2007; Green Tea Extracts Market: Nutritional Labelling Proposal Scope (Europe), 2007; Green Tea Extracts Market: Main Implications of the Nutrition and Health Directive Proposal on Polyphenols (Europe), 2007; Green Tea Extracts Market: Profile of Key Participants (Europe), 2007
Chapter 3: Green Tea Extracts Market: Impact of Industry Challenges (Europe), 2008-2014
Chapter 4: Green Tea Extracts Market: Academic Research (Europe), 2007; Green Tea Extracts Market: Health Claims Based on Product Type (Europe), 2007; Green Tea Extracts Market: Market Drivers Ranked in Order of Impact (Europe), 2008-2014; Green Tea Extracts Market: Market Restraints Ranked in Order of Impact (Europe), 2008-2014; Green Tea Extracts Market: Revenue Forecasts (Europe), 2004-2014; Green Tea Extracts Market: Volume Forecasts (Europe), 2004-2014; Green Tea Extracts Market: Pricing Forecasts (Europe), 2004-2014; Green Tea Extracts Market: Percentage Breakdown by Application—Volume (Europe), 2007; Green Tea Extracts Market: Percentage Breakdown by Application—Value (Europe), 2007; Green Tea Extracts Market: Volume and Revenue Forecasts for the Beverage Segment (Europe), 2004-2014; Green Tea Extracts Market: Volume and Revenue Forecasts for the Food Supplements Segment (Europe), 2004-2014; Green Tea Extracts Market: Volume and Revenue Forecasts for the Food Segment (Europe), 2004-2014; Green Tea Extracts Market: Volume and Revenue Forecasts for the Personal Care and Cosmetics Segment (Europe), 2004-2014; Green Tea Extracts Market: Volume and Revenue Forecasts for the Others Segment (Europe), 2004-2014; Green Tea Extracts Market: Market Segmented by Region (Europe), 2007; Green Tea Extracts Market: Core Business of Direct Competitors and Indirect Competitors (Europe), 2007; Green Tea Extracts Market: Key Players Along the Supply Chain (Europe), 2007; Green Tea Extracts Market: Competitors (Europe), 2007; Green Tea Extracts Market: Competitors by Application (Europe), 2007; Green Tea Extracts Market: Competitors and Product Offering by Application (Europe), 2007; Green Tea Extracts Market: Key Competitive Factors via Application Sector (Europe), 2007; Green Tea Extracts Market: Competing Products by Application (Europe), 2007; Green Tea Extracts Market: Competing Product Manufacturers (Europe), 2007; Green Tea Extracts Market: Market Share Analysis and Trends of Major Market Participants (Europe), 2007

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