European Content Security Markets - Investment Analysis and Growth OpportunitiesFrost & SullivanJune 15, 2007 52 Pages - SKU: MC1505605 |
| Countries covered: Europe The Frost & Sullivan research service titled European Content Security Market - Investment Analysis and Growth Opportunities provides an overview of the growth and investment opportunities in the content security space, highlighting the industry economics, investment themes, growth monitor and scorecards. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following market segments: antivirus, Web filtering, and e-mail filtering. Content Security in the Limelight The content security market has been in the spotlight over the recent years and is emerging one of the most solid revenue generators within the security industry. This can largely be attributed to the firm foundations of antivirus segment, and the European antivirus space, in particular, enjoys a lesser degree of market maturity. This will allow participants to further opportunities in a relatively untapped market, even as there are growing signs of market maturity in the North American region. Also, historically, regulatory compliances have not been very stringent in the Europe as compared to North America. However, due to the increasing need to protect electronic data and privacy as well as the interest of shareholders, Europe is following suit on such directive measures. This is also likely to add pace to the market’s future growth. Nonetheless, the European content security space is not without its share of challenges. Distribution is a key challenge in the European region, as most of the content security companies are of the U.S. origin. "Moreover, unlike the North American market, the European market is highly fragmented, which presents significant commercial challenges for new participants wanting to enter the market," notes the analyst of this research service. "Besides, Microsoft has ambitious plans to expand its presence in the security space, especially the consumer segment, and this has alarmed other security vendors since the company has the capacity to draw customers with competitive prices, thereby increasing pricing pressures." Web Filtering Gaining Traction Among the market segments, the antivirus segment still remains the largest, accounting for the maximum revenues. Due to its mature nature, the antivirus space is seeing less competition as compared to Web filtering and e-mail filtering segments. Other than the top three security participants, namely Symantec Corp., McAfee Inc., and Trend Micro Inc., the European market also has some specialized antivirus vendors, with strong regional presence, such as Sophos, Panda Software, F-Secure and Kaspersky Lab. With regard to Web filtering, although the European region did not appreciate such Web filtering application initially, it has now understood the importance of such applications, as the dependency on Internet is inevitable. Due to this transition, the segment is expected to register the fastest growth within the European content security space. Going forward, the European content security market is likely to see considerable consolidation in the near future, particularly in the maturing antivirus space and fragmented e-mail filtering space. Larger companies are likely to target the smaller participants to grow their reach and distribution and this will present exit opportunity for the venture capital firms, as mergers remain the preferred route of exit against initial public offerings (IPOs). "Consolidation is also likely among various technology and platform vendors," says the analyst. "Besides, companies with greater geographical reach are expected to lure the investment community, as there is a huge untapped potential for security applications in the European region." |
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