The combined broadband market revenue in Ethiopia, Sudan, and Rwanda is expected to reach $ million in 2017, growing at a compound annual growth rate (CAGR) of% between 2011 and 2017. The combined revenue will derive from , broadband subscribers.
The combined revenue growths will be mainly driven by the increasing uptake of broadband services and the entry of new Internet Service Providers (ISPs) in these countries. Ethiopia is likely to open up its telecommunications sector in the short term and this will certainly have a huge impact on the uptake of broadband services in the country.
Sudan accounted for % of the combined broadband services market in the countries.
In 2011, the combined broadband revenue was $ million, generated by broadband subscribers.
In 2011, there were broadband providers in the countries. However, there was only broadband provider in Ethiopia.
Broadband providers have been deploying wireless networks such as worldwide interoperability for microwave access (WiMAX) and Third Generation (3G) to serve end users in the respective countries. This has enormously contributed to the increase in broadband subscriptions.
For example, Rwanda has had significant changes in terms of broadband services with the entry of several ISPs and the issuance of 3G licenses to mobile operators.
Moreover, as a result of the multiple government-led initiatives, Rwanda has improved the Internet penetration rates from % in 2009 to % in 2011.
Broadband network coverage is still relatively low across all countries, with an average % geographic coverage.
This is indicative of a large under-serviced market and the existence of high growth potential in the countries.
Consequently, new market participants might target areas without broadband services in the countries by providing affordable tariffs to both consumers and businesses.
For example, service providers could have regional or provincial deployments just to service areas where the other broadband operators are not operating.
This could help them enjoy first-mover advantages when other operators decide to launch their network in these regions.
Code division multiple access (CDMA) technology has emerged as an alternative access network to digital subscriber line (DSL) and global system for mobile communications (GSM) technologies across all these countries.
The other technology used by ISPs is WiMAX, mainly to serve their corporate customers.
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