2010 U.S. Consumers' Choice of Commercial Airlines


May 13, 2010
132 Pages - SKU: MC2679327
License type:
Table of Contents Related Reports Detailed Contents
Countries covered: United States



The overall research objective is to measure air travelers’ commercial airline preferences. Supporting this overall research objective, the research also measures: • Commercial airline awareness - unaided (top-of-mind awareness) versus aided • The ticket purchase process. Specifically: • Source of information • Purchase channel • Important factors contributing to the purchase decision process • Customer loyalty



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