Basal media, fetal bovine media, and balanced salt solutions are prevalent cell culture media. However, serum free media and growth, as well as attachment factors, are expected to see increased use in 2013 because current non-users are planning to include them in their workflow. Overall, Asia-Pacific is still a growing market in terms of the number of cell culture users, but high pricing and high usage rates make it a very attractive one. With respect to selection drivers, product consistency and having a past relationship with a supplier are the two key features that drive cell culture selection.
Frost & Sullivan and the editors of “The Scientist Magazine” embarked on this study as a way to capture cell culture purchasing trends across world regions, job functions, and organization types. A cross-section examination of types of cell culture media users and world regions was conducted to create a more accurate picture of cell culture purchasing trends.
How much is currently being spent—but more importantly, what will be spent in the future?
Overall, laboratories use an average of liters of cell culture media per week, while the average cost of a liter is $. In 2013, the estimated usage will increase by%, which amounts to an average use of liters of media per week and a spending of $every week. Overall, APAC is still a growing market in terms of the number of cell culture users. In the same time, high pricing and high usage per laboratory make it a very attractive market.
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