Car Retailing in Turkey—Growth Environment Analysis
This study analyzes the future of car retailing in Turkey. The study provides a strategic overview of Mega Trends and their disruptive impact on automotive retail and consists of a strategic overview of the Turkish passenger car and light commercial vehicle market and its participants. The description of eRetail in Turkey and how it relates to the automotive sector are highlighted. Analyses and examples are provided of the bricks and clicks approach, from volume OEMs to premium OEMs. This study focuses on the future online, mobile, digital, and physical omni-channel approach.
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