Benchmarking Biotechnology Companies in Australia and New Zealand

1. Executive Summary
        1. Overview
                1. Overview of Biotechnology Sectors
        2. Introduction to the Biotechnology Markets in Australia and New Zealand
                1. Introduction to the Biotechnology Markets
        3. Benchmarking the Biotechnology Market in Australia and New Zealand
                1. Benchmarking the Biotechnology Markets
        4. Research Findings
                1. Benchmarking Value Drivers
        5. Conclusion
                1. Where are we headed?

2. Snapshot of Biotechnology Industry in Australia and New Zealand
        1. Research Scope and Methodology
                1. Research Scope and Methodology
        2. Market Overview
                1. Market Overview
        3. Challenges Facing the Biotechnology Industry
                1. Overview
        4. Market Drivers
                1. Market Drivers
        5. Market Restraints
                1. Market Restraints
        6. Key Geographical Hubs
                1. Key Geographical Hubs
        7. SWOT Analysis
                1. SWOT Analysis
        8. Market and Technology Trends
                1. Market and Technology Trends
        9. Future Outlook
                1. Future Outlook

3. Segment Analysis
        1. Overview of Market Segments
                1. Introduction
        2. Human Health and Therapeutics
                1. Human Health and Therapeutics
        3. Agricultural Biotechnology
                1. Agricultural Biotechnology
        4. Devices Diagnostics and Services
                1. Devices Diagnostics and Services
        5. Genomics and Proteomics
                1. Genomics and Proteomics
        6. Food Biotechnology
                1. Food Biotechnology

4. Value Drivers of the Biotechnology Industry
        1. Benchmarking Biotech Companies along Value Drivers
                1. Introduction
        2. Benchmarking Environmental Factors
                1. Benchmarking Environmental Factors
        3. Benchmarking R&D Innovation
                1. Benchmarking R&D Innovation
        4. Benchmarking Branding
                1. Benchmarking Branding
        5. Benchmarking Partnerships and Alliances
                1. Benchmarking Partnerships and Alliances
        6. Benchmarking Logistics Management
                1. Benchmarking Distribution
        7. Conclusion
                1. Where are we headed?

5. Benchmarking Environmental Factors
        1. Introduction
                1. Introduction
        2. Challenges, Drivers, Restraints facing the Biotechnology Industry
                1. Overview
        3. Government Support in Australia and New Zealand
                1. Government Support
        4. Competition from Other Asian Countries
                1. Competition from other Asian Countries
        5. Investment in Biotechnology Industries in Australia and New Zealand
                1. Investment in Biotechnology Industry in Australia and New Zealand
        6. Ranking Australia and New Zealand vis-à-vis other biotechnology hubs in Asia Pacific
                1. Ranking Australia and New Zealand vis-a-vis other biotechnology hubs in Australia
        7. Conclusion
                1. Where are we headed?

6. Benchmarking R&D Innovation
        1. Introduction
                1. Introduction
        2. The Management of R&D
                1. R&D Management
        3. Market Engineering Measurements
                1. Market Engineering Measurements
        4. R&D Governance
                1. R&D Governance
        5. Organization Issues
                1. Organization Issues
        6. R&D Processes
                1. R&D Processes
        7. Best Practices in R&D: A Case Study
                1. Case Study- Siemens Medical Solutions
        8. Conclusion
                1. Where are we headed?

7. Benchmarking Branding
        1. Introduction
                1. Introduction
        2. Branding Biotech Drugs: A Reality Check
                1. Branding Biotech Drugs
        3. Marketing Support during Clinical Phases and Post Launch
                1. Overview
        4. Top Brands
                1. Top Brands in the Market
        5. Positioning Strategy
                1. Positioning Strategy
        6. Pricing Analysis
                1. Pricing Analysis
        7. Best Practice in Brand Management: Some Case Studies
                1. Best Practice in Brand Management- Case Studies
        8. Conclusion
                1. Where are we headed?

8. Benchmarking Patnerships and Alliances
        1. Introduction
                1. Introduction
        2. Essentials for Partnerships and Alliances
                1. Overview
        3. The Management of Strategic Alliances
                1. The Management of Strategic Alliances
        4. Investment Partners
                1. Investment Partners
        5. Technology Partners
                1. Technology Partners
        6. Marketing Partners
                1. Marketing Partnships
        7. Best Practice in Strategic Alliance: A Case Study
                1. Case Study- Netkar Pulmonary Systems
        8. Conclusion
                1. Where are we headed?

9. Benchmarking Logistics Management
        1. Introduction
                1. Introduction
        2. The Mangement of Distribution of Biotechnology Products
                1. The Management of Distribution of Biotechnology Products
        3. Distribution Strategy
                1. Distribution Strategy
        4. Distribution Partners
                1. Distribution Partners
        5. Distribution Infrastructure
                1. Marketing Partners
        6. Best Practice in Distribution- A Case Study
                1. Case Study- Dell Computers
        7. Conclusion
                1. Where are we headed?

10. Strategic Recommendations
        1. Strategic Recommendations
                1. Specialize in core areas only
                2. Focus on demand estimation in the pre-conception phase itself
                3. Build on Key Partnerships
                4. Focus on Brand Building
                5. Re-look into organization issues
                6. Tailor all processes keeping customer at the centre of focus

11. Frost & Sullivan Awards
        1. 2005 Frost & Sullivan Awards
                1. Growth Strategy Leadership Award
                2. Product Innovation Award
                3. Technology Leadership Award
                4. Technology Innovation Award
                5. Product Line Strategy Leadership Award
                6. Product Differentiation Innovation Award

List Of Figures

• Competitive Benchmarking of the Biotechnology Industry: R&D Decisions (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: Names of the companies with brand names (Australia), 2005
• Competitive Benchmarking of the Biotechnology Industry: List of main investors (Australia), 2005
• Competitive Benchmarking of the Biotechnology Industry: Market Challenges faced by the industry (Australia and New Zealand), 2005-2012
• Competitive Benchmarking of the Biotechnology Industry: Market drivers faced by the industry, (Australia and New Zealand), 2005-2012
• Competitive Benchmarking of the Biotechnology Industry: Market restraints faced by the industry, (Australia and New Zealand), 2005-2012
• Competitive Benchmarking of the Biotechnology Industry: Percentage of R&D decisions passed to different departments, (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: R&D Strategy formation decisions by different divisions, (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: Methods used for iiinformation exchange within the organization, (Australia and New Zealand), 2005
• Competitive Benchmarking of the Biotechnology Industry: Factors taken into consideration to prioritize projects, (Australia and New Zealand), 2005