Australia/New Zealand and Southeast Asia Uninterruptible Power Supply (UPS) Markets

Governments in Southeast Asia and Australia/New Zealand (ANZ) are urging wider adoption of e-commerce; thus, complex computer systems are now critical to business for companies in those regions. Vendors of UPS equipment have significant growth opportunities from vertical markets in manufacturing, financial services, telecommunications, and Internet services. In Southeast Asia, the Small and Medium Enterprises (SME) and Small Office Home Office (SOHO) segment will drive demand for standby UPS. However, in the ANZ and Singapore markets, these firms will adopt greater numbers of line interactive units.

This Frost & Sullivan report examines the needs of different user segments and forecasts their impact on demand for different types of UPS equipment. It identifies customer trends, offers strategic recommendations that your company can use to obtain a decisive competitive edge over rivals, and forecasts market segment development.

Southeast Asia Will Stay With Standby, ANZ May Switch to Line Interactive

SME/SOHO segments in Southeast Asia prefer standby units because these firms have tighter budgets and use the UPS primarily to support computer networks. However, customers in the ANZ and Singapore markets respect the higher reliability of line interactive technology and could adopt it in the near future. While this technology may also replace micro-power online UPS, vendors of high- and medium-power online units will continue to benefit from the need of most large-size companies for optimum protection. This report analyzes the drivers and economic factors that will shape this market's future. It reveals emerging trends in customer behavior that will influence the sizes of different segments. You can take advantage of imminent changes ahead and grab share, ensuring return.

Dropping Computer Prices Could Stimulate Growth

Most SOHO/SME users are unaware of the need for protection from unreliable power supplies. In addition, as prices of computers fall, prospective buyers in most segments will resist paying more for UPS units than for computers. Vendors of standby, line interactive, and micro-power online units will be most affected by these trends and therefore need to counter them quickly to ensure continued growth in revenues.

This report offers strategic options to overcome such challenges. Guided by its Market Engineering TM methodology, will successfully implement recommendations to dominate the industry.