Stratecast has the notable distinction of examining the AR market since before the term was in general use in the technical sector. In our examination, we have seen a gradual acceleration of interest and research in the area of AR. Now, we are seeing the introduction of special purpose devices that will make clear to the consumer space what AR can deliver. This is an exciting time to be involved in this new market; and Stratecast believes that it will evolve rapidly from this point.
Augmented reality will destroy privacy!
Augmented reality is simply a way for narcissists to increase their exposure!
Augmented reality is the latest fad: one which will disappear once the hype is over!
It seems that the news is now full of stories concerning augmented reality; mostly in the context of the Google Glass project. Google glasses have been banned from bars, casinos, locker rooms, healthcare facilities and many government agencies. The fear is that, armed with a forward facing camera, the devices will compromise peoples’ privacy and perhaps disclose confidential information. The dynamic is definitely one of concerned skepticism.
Nevertheless, augmented reality is entering the market, riding on the coattails of increasingly capable smartphones and a rich ecosystem of innovative software applications. Add in the new wave of wearable devices, such as smart watches, and the market is primed for explosive growth that will transform both mobility and consumer communication services.
Regarding smart watches, just about every mobile device manufacturer is introducing smart watches—Apple being the notable exception for now—and consumers who use them tend to like them a lot. From the standpoint of applications, the smart watch represents a new screen available to present data in the context of the user and user location. Such a screen provides a way to unobtrusively deliver information to a mobile consumer; one in which the user is not distracted by the need to interrupt an activity, such as working or driving. In fact, smart watches are likely to turn around the dynamic that has been developing where younger people have given up wearing wrist watches in favor of simply looking at their smartphone.
Most mobile device manufacturers are exploring heads-up displays. And, while unclear on how heads-up displays will play out in the consumer market, there are already niches in the business space where such devices are the best solution for enabling mobile workers: situations such as manufacturing and health care.
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