Asia Pacific Web Conferencing Markets CY 2006Frost & SullivanSeptember 24, 2007 109 Pages - SKU: MC1634941 |
| Countries covered: Asia This Frost & Sullivan research service titled Asia Pacific Web Conferencing Markets CY2006 provides detailed information about the major market trends, revenue estimation and forecasts, horizontal and vertical analysis, and competitive scenario and market shares of the top industry participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: hosted services, on-premise software, and managed services. This analysis is available through our Conferencing & Collaboration Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Councils. Technologies The following technologies are covered in this research:
Bullish Growth in Web Conferencing Reaffirms Optimistic Outlook for the Asia Pacific Market The web conferencing market in Asia Pacific saw impressive growth in 2006, accruing revenue of $49.9 million, with hosted services and on-premise software garnering a market share of 37.7 percent and 62.3 percent, respectively. Globalization and the need to enhance competitiveness by improving productivity and cutting costs are some of the important factors behind the increasing demand for web conferencing solutions. Market demand is likely to continue to rise on the back of tighter integration of communication technologies and business processes. There is an increasing trend toward the integration of web conferencing with audio conferencing and desktop video. In fact, many vendors already have an integrated product/service suite that incorporates all these mediums through IP. "The concept of integrating web with presence, IM, audio, video, and other business applications is catching on among enterprises," says the analyst of this research. "Unified communication (UC) is no longer a nice-to-have strategy but a critical roadmap for vendors or service providers to success." As demand from enterprises becomes increasingly complex, web conferencing as a stand-alone solution/service is expected to gradually fade out to give way to UC. Business Globalization Motivates Nations to Harness the Power of Web Conferencing Due to greater globalization and competition, companies are increasingly looking at leveraging communication technologies to enhance the connectivity or integration within their organization as well as with their clients or supply chain. Web conferencing is creating a buzz for its ability to improve customer service and retention as well as to enhance productivity and competitiveness. The market witnessed impressive growth across the Asia Pacific, with India being the strongest contributor, followed by Japan, Australia and New Zealand, and Greater China. Their growth rates could improve significantly once market participants make more concerted efforts to spread awareness about the benefits of web conferencing. However, these companies are likely to be impeded by the diversity of cultures in the Asia Pacific. Although web conferencing is slowly wearing down the need for physical presence to build relationships, a large number of enterprises in Japan, Greater China, and the Association of South East Asian Nations (ASEAN) countries still prefer traditional methods of communication. Yet another barrier to market penetration is the inefficient distribution and communication channels. "This is most evident in markets such as Mainland China, South Korea, and Japan, which are highly impeded by cultural and communication barriers," notes the analyst. "However, this scenario is set to improve with the entry of more participants and the synergy from mergers and acquisitions, which will create a more competitive landscape and offer increased visibility and scope for better marketing strategies." |
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