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| Countries covered: Asia This Frost & Sullivan research service titled Asia Pacific RFID Market provides market analysis by product type and applications. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: readers, middleware, and tags. Market Overview Government Backing to See Asia Pacific RFID Markets through a Lean Phase The radio frequency identification (RFID) market has taken a hit with a drop in exports, forcing manufacturers to take drastic measures to stay afloat. Most of them have tightened their budgets on technology-related investments, creating further hurdles to product uptake. Market participants, however, can take heart from the considerable support offered by the governments in the form of direct funding for vendor initiatives or subsidies to end users intending to adopt this technology. They also provide encouragement schemes in proof of concepts and pilot projects. "The Japanese and South Korean governments have promoted extensive research in RFID to keep track of their high-valued assets," says the analyst of this research. "South Korea is more aggressive than others, and the government is active in initiating funding for R&D, and for actual deployments." There has also been increasing government sector potential for active RFID deployments in Australia, considering the number of high-valued mobile assets the country owns under various government ministries. More government-backed initiatives and deployments are expected to be rolled out in the next five years across Asia Pacific, as RFID's popularity continues to grow across the region. Despite these government initiatives, the high capital costs and system integration issues deter vendors and retailers. RFID companies should not fail to justify the business return on investment (ROI) in their eagerness to focus on technology. There is huge potential for newer applications, where vendors need to demonstrate the uniqueness and innovation of their systems and their ability to provide an appropriate solution to a specific problem. RFID manufacturers have to work with IT experts to develop cost-effective ways to manage data and integrate it with the back-end systems. “The integration of technologies is increasingly gaining significance due to the need to ensure complete safety and the inclusion of more applications in a single system,” notes the analyst. “Active RFID enables a new set of applications when combined with passive and bar code solutions.” Other integration technologies include RFID with closed circuit television (CCTV), smart cards, biometrics, and other access control systems. Meanwhile, the market has made steady progress toward introducing standards, which has ensured that middleware solutions are better equipped to support the technology than it used to three or four years ago. Standards have also made certain that communication with the hardware is more structured, enabling interoperability. The establishment of standards has solved issues related to quality and technical glitches, raising the performance of both low frequency (LF) and high frequency (HF) to a credible level. “Ultra high frequency (UHF) is now the emerging technology, as various mandates in the retail industry are leading to its extensive adoption,” remarks the analyst. “Improvisations on overall tag architecture and form factors have also benefited the RFID inlay industry, increasing growth.” |
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