U.S. 3D Imaging Markets

Groundbreaking technologies that increase workflow efficiencies and quality of patient care are driving the growth of the U.S. 3D imaging market. The ability of multi-slice scanners and transducer technology to generate large volume data sets as well as shorter product life cycles is increasing the demand for multi-modality 3D workstations and software applications. The rapid strides toward development of clinically proven applications such as virtual colonoscopy in gastroenterology and other promising applications in cardiology are encouraging market recognition, thereby improving reimbursement rates.

This Frost & Sullivan research examines the U.S. 3D imaging markets and the use of 3D imaging technologies with computed tomography, magnetic resonance imaging, angiography, and ultrasound modalities. The report also provides a holistic view of market growth patterns and strategic recommendations to counter challenges.

Integrated Solutions and Innovations in Peripheral Markets Drive Expansion

Manufacturers are offering integrated, bundled solutions as there is a growing need to combine networks of healthcare information systems. According to the analyst, "Feature rich, 3D workstations are providing cost-effective alternatives to integrate and upgrade existing workstations. Special financing arrangements are also lowering the cost of ownership of 3D imaging products."

The aging population and patients' willingness to pay out-of-pocket when insurance claims are not possible, are allowing radiologists, already few in number, to become more proficient with 3D procedures. 3D software applications can now be installed and run on high-end personal computers while providing applications such as real-time volume rendering and automated flight path generation. The analyst adds, "Technological enhancements in peripheral markets as well as innovations such as Computer Aided Detection (CAD) will boost demand for 3D workstations and software applications improving diagnosis of ailments as well as transfer of patient data."

Strategic Partnerships, Clinically-proven Products, and Ultrasound Applications - Keys to Market Success

Inspite of the economic downturn, large original equipment manufacturers are eyeing strategic mergers and acquisitions to derive economies of scale, enhance product portfolios and reduce the time-to-market. The trend toward clinically-proven products is enabling industry groups to focus on developing Current Procedural Terminology (CPT) codes for accurate determination of reimbursement costs.

Impressive market growth is expected as demand for real-time ultrasound image reconstruction increases, especially from obstretics and gynaecology departments. Pre-surgical planning, echocardiography, perinatology, and contrast imaging are also likely to accelerate market growth throughout the forecast period. As market acceptance increases, extensive focus on research, awareness creation, and product differentiation strategies will make 3D imaging technologies more ubiquitous.