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| Countries covered: United States US demand to reach $2.4 billion in 2015 US demand for stretch and shrink film will rise 3.3 percent per year to $2.4 billion in 2015, driven by accelerating demand for product packaging and for the bundling and protection of goods during warehousing and distribution, as well as by competitive advantages over other packaging materials. Other stimulants will include resin and machinery improvements, and opportunities in areas such as stretch hoods and stretch labels and sleeves. LDPE is leading stretch and shrink film resin Stretch film demand will increase 2.8 percent annually through 2015, benefiting from advantages in energy and labor savings. The fastest growth is anticipated for stretch hoods due to their cost advantages, high throughput rates and excellent load integrity and weather protection. Demand for shrink film will grow 4.2 percent annually to $970 million in 2015. Advances will be promoted by shrink film's high clarity and excellent print capabilities, greatly enhancing product marketability. In particular, growth will be aided by increased use in labels. Shrink film also provides a seal and moisture barrier and is frequently used in conjunction with corrugated trays as a case overwrap. Demand for stretch and shrink film resins is expected to rise 2.5 percent annually to 1.9 billion pounds in 2015. Low density polyethylene (LDPE) is the leading stretch and shrink film resin due to its competitive cost and excellent elongation, puncture-resistance and other properties. Demand for LDPE stretch and shrink film is forecast to see healthy growth through 2015. LDPE resins consist of linear low density polyethylene (LLDPE) as well as conventional LDPE. LLDPE's high impact strength, elongation properties and downgauging potential; and conventional LDPE's greater clarity and drawdown characteristics lead to their dominant usage. Polyvinyl chloride (PVC) stretch and shrink film demand will remain relatively flat through 2015 in volume terms, though gains will be seen in value terms. Shrink sleeve labels for foods and beverages will be the primary area of opportunity for PVC, with other areas declining as a result of PVC's poor environmental image and competition from LDPE films. Other smaller stretch and shrink film resins include polypropylene, high density polyethylene, polyester (e.g., polyethylene terephthalate) and biodegradable resins. Storage & distribution market to post aboveaverage gains The storage and distribution market for stretch and shrink film will post aboveaverage increases through 2015, when these uses will account for over half of total demand. Advances will be stimulated by growing retail trade and industrial activity, as well as export markets. The primary growth driver will be pallet wrap, due to its competitive advantages over strapping, tape and other bulk unitization methods. Product packaging demand gains will be stimulated by growing retail trade and concomitant needs for product packaging for food, beverage, consumer and other items. Stretch and shrink film advantages include cost effectiveness and source reduction capabilities compared to corrugated boxes and other packaging. Please Note: Freedonia requires that, for PDF orders, clients sign a confidentiality agreement prior to fulfillment of PDF email delivery. |
Additional Information
PRESS RELEASE
Demand for Stretch and Shrink Film to Approach $2.4 Billion in 2015
Demand for stretch and shrink film in the US is forecast to rise 3.3 percent yearly to $2.4 billion in 2015, driven by accelerating demand for product packaging and for the bundling and protection of goods during warehousing and distribution, as well as competitive advantages over other packaging materials. Other stimulants include resin and machinery improvements, and opportunities in areas such as stretch hoods and stretch labels and sleeves. These and other trends are presented in Stretch & Shrink Film, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.
Stretch film demand will increase 2.8 percent annually through 2015 to $1.4 billion, accounting for almost three-fifths of the total. The fastest growth is anticipated for stretch hoods due to their cost advantages, high throughput rates and excellent load integrity and weather protection. Stretch film advances will result from advantages in energy and labor savings.
Demand for shrink film will grow 4.2 percent annually to $970 million in 2015. Advances will be promoted by shrink film’s high clarity and excellent print capabilities, greatly enhancing product marketability. In particular, growth will be aided by increased use in labels. Shrink film also provides a better seal and moisture barrier than stretch film, and is frequently used in conjunction with corrugated trays as a case overwrap. Shrink film is well-suited for covering heavy, non-uniform pallet loads such as heavy equipment or bricks due to its higher puncture resistance and ability to help maintain load integrity.
Demand for stretch and shrink film resins is expected to rise 2.5 percent annually to 1.9 billion pounds in 2015. Low density polyethylene (LDPE) is the leading stretch and shrink film resin due to its competitive cost and excellent elongation, puncture resistance and other properties. Polyvinyl chloride (PVC) stretch and shrink film demand will remain flat through 2015 in volume terms, though value gains will be based on price increases. Shrink sleeve labels for foods and beverages will be the primary area of opportunity for PVC, with other areas declining as a result of PVC’s poor environmental image and competition from LDPE films.
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