US landscaping products’ demand to grow nearly 7% annually through 2017
US demand for landscaping products isprojected to grow 6.9 percent per yearthrough 2017 to $6.5 billion, reflecting arebound in sales following the 2007-2009recession and subsequent slow recovery.Improved construction activity, particularlyin the number of new housingcompletions, from low 2012 base levelswill be the primary driver of growth. Anacceleration in sales of existing homes, arebound in construction expenditures inthe office and commercial market, and adrop in office vacancy rates will alsosupport gains.
Hardscape products to benefit from outdoor living
Landscaping products encompassdecorative products, hardscaping products,outdoor structures, and other goodsused to improve the appearance orfunction of an outdoor space. One keygrowth factor for these products isongoing interest in developing outdoorliving spaces, providing additional livingspace for relaxation and entertaining. Thedecorative products segment, which wasthe largest in 2012, comprises products(e.g., water features, lighting, pottery, andstatuary) that are important to this trend.Hardscape products, which are projectedto achieve the fastest growth through2017, can be used to create the patios,walkways, edging, and walls that formthe basis of outdoor rooms. Otherproducts, such as outdoor heatingelements, will also exhibit strong gains.
Environmental concerns to favor permeable pavers
The ongoing development and introductionof landscaping products that areenvironmentally friendly will also boostgrowth. For example, permeable paversfor hardscaping are rapidly gainingpopularity over ready mix concrete due totheir ability to reduce water runoff. Inaddition, drought conditions in manyparts of the country have resulted inwater restrictions, leading to greater useof synthetic turf, hardscaping, and pottedplants instead of water-intensive grasslawns. Among decorative products,smaller water features and pondless typesare seeing advances due to reduced waterusage, and lighting provides vital energysavings over previous generations ofoutdoor lighting.
Rebounding construction activity to drive gains
The residential market was the largest forlandscaping products in 2012. Gainsthrough 2017 will be driven by a strongrebound in housing completions from alow 2012 base. Renewed growth inexisting home sales will also boost salesof landscaping products, as consumersare most likely to alter their outdoorspaces within a few years of purchase.
Demand for landscaping products in thenonresidential market is concentrated inthe office and commercial segments.Therefore, a rebound in constructionexpenditures will support growth asoffices attempt to attract new tenants andrestaurants upgrade their outdoor patiosto create a high-end appearance.
Gains in the nonbuilding market will trailthose of the other two markets, restrainedby a continuing decline in the number ofgolf courses and limited state and localgovernment budgets. Nonetheless,municipal efforts to address issues relatedto water runoff will support demand forpermeable pavers and other relatedproducts.