Landscaping Products

US demand to rise 7.6% annually through 2015
US demand for landscaping products is projected to increase 7.6 percent per year to $5.9 billion in 2015, reflecting a rebound following the 2007-2009 recession. Overall growth in landscaping products demand will be promoted by a recovery in US housing activity, including new construction and existing home sales. Landscaping products sales will post a strong improvement through 2015 from a reduced 2010 base.

Decorative lighting, pavers among best prospects
Among products, gains in demand for decorative products, the largest segment with 44 percent of the market in 2010, will benefit from rapidly increasing interest in water features as more property owners look to these items as a way of masking unwanted nearby noise and promoting tranquility. Product developments featuring easy installation and energy saving technology will promote demand for decorative lighting, which is expected to achieve double-digit annual gains through 2015. Decorative lighting is increasingly used to accent pathways, statuary, green goods and water features. Hardscapes will experience the fastest growth through 2015 as consumers value outdoor living spaces. Concrete products will continue to account for the largest share of the hardscapes segment. Among concrete products, pavers are forecast to achieve double-digit annual growth, a result of the recovering housing market, as well as greater penetration of permeable types in ecologically sensitive locations. Pavers, as well as stones and boulders, are considered attractive and durable materials for constructing patios, walkways, and surrounds for outdoor fireplaces, ponds and in-ground swimming pools. Despite many opportunities, hardscapes will continue to face competition from alternative products and structures, such as wood decking.

Residential segment to be fastest growing market
Among markets, the dominant residential segment will experience a healthy rebound through 2015, spurred by improving US housing activity and pent-up demand among consumers who postponed landscaping renovations during the 2007-2009 recession. In addition to improved macroeconomic conditions, landscaping products demand in the residential market will benefit from the continued trend of creating outdoor living spaces. With non-residential construction expenditures set to increase through 2015, demand for landscaping products in this segment will rebound from a low 2010 level. In addition, pent-up demand from the recession will promote sales of landscaping products to the non-building market, such as golf courses and parks.

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