This report forecasts US beer demand and shipments in gallons to 2017. Total demand is segmented in terms of packaging type by metal cans, glass bottles, draft, and other packaging.
To illustrate historical trends, total demand is provided in an annual series from 2002 to 2012; shipments and the various demand segments are reported at five-year intervals for 2007 and 2012. An Industry Overview section defines products, discusses market drivers and constraints, identifies substitute products when applicable, and provides pertinent background on beer types and major brands, shipments, the alcoholic beverage industry, product developments, regulatory factors, trade, and NAFTA.
A Demand Forecasts section assesses the impact of key drivers and constraints on each product segment over the forecast period.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading suppliers competing to serve the US market. A one-page, introductory Highlights section summarizes key findings from this 26-page report, and a Resources section lists contributing sources as well as resources available for further research.