This report forecasts US battery demand in US dollars at the manufacturers' level to 2019. Total demand is segmented by product in terms of primary alkaline, primary lithium, other primary batteries, secondary lead-acid, secondary lithium-ion, secondary nickel-based, and other secondary batteries. Total demand is also segmented by market as follows: automotive, consumer, and industrial and other markets.
To illustrate historical trends, total demand is provided in an annual series from 2004 to 2014; the various segments are reported at five-year intervals for 2009 and 2014. A Market Environment section provides pertinent background on historical trends, key economic indicators, environmental and regulatory factors, technology, and NAFTA demand. A Segmentation and Forecasts section defines products and markets, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each product and market segment over the forecast period.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing to serve US demand. A one-page, introductory Highlights section summarizes key findings from this 29-page report, and a Resources section lists contributing sources as well as resources available for further research.