Football Fans Central Limited

The Football Fans Census is the UK’s leading football research organisation and supplier of football industry market intelligence.

The UK football market is huge. In England alone, approximately 13million consumers follow the game in some form or another contributing to the £1.6bn turnover enjoyed by the professional clubs in the English League at the end of the 2002/03 season. Match-day incomes for clubs in England are now almost three times those of the other top leagues in Europe.

Published monthly, FFC reports offer an unparalleled and up-to-date insight into the mind of the football supporter, helping organisations to understand football fans’ thought and behavioural patterns – particularly when it comes to this consumption of football and how they relate to the many aspects of the modern “football experience”.

The reports contain demographic analysis of football fans’ thought and behavioural patterns by age, gender, geographical region, match attendance levels and division of club supported. Through this deep understanding of the football community, FFC reports deliver relevant market and consumer analysis quickly and cost-effectively and provide a quick and efficient solution to assess the feasibility of marketing and sponsorship strategies.

Reports are produced from the unique FFC Fan Panel:

• A continually updated membership list with email addresses and demographics of 30,000 supporters
• Representing supporters from over 145 professional and non-league clubs
• Surveys regularly gain a minimum of 1,500 respondents

FFC reports offer an independent and neutral forum providing a conduit between the supporter and the football industry, encouraging greater understanding and insight. The survey reports are sent to the key decision-makers and influencers in the English football associations and the British Government.