MenuMine Best Practices Report, 18 QSR Chicken Restaurant Chains

Foodservice Research Institute
December 1, 2007
255 Pages - SKU: FOS1832215
License type:
The purpose of MenuMine Best Practices is to advise menu developers at restaurant chains on the competitive strengths of their menu items, flavors and ingredients. Menu data from 18 QSR Chicken restaurant chains examines key menu characteristics affecting menu item positioning. Menu item name and price data are analyzed in aggregate and individually for all 18 QSR Chicken restaurant chains. Menu characteristics include menu part, cuisine of item, protein type, leading items, menu prices, platforms, liquid flavor enhancers by application, dry flavor enhancers by application, new items on the menu, cooking methods by protein. An appendix details menu items and prices for each of 18 QSR Chicken restaurant chains. Included are menu data from leading chains such as KFC, Popeye's Chicken and Biscuits, Chick-fil-A, Church's Chicken, Bojangles Famous Chicken and Lee's Famous Recipe Chicken, but also up and coming regional chains such as Wing Zone, Pollo Campero, Ya Ya's Flame Broiled Chicken, Grandy's, Zankou Chicken and more. This report includes Savory items and does not contain information on beverages, desserts or breakfast. The data source for Best Practices is the MenuMine Database of Chain, Independent and Non-Commercial Menus, which includes 1,164 menu item selections in this segment alone..