MenuMine Best Practices Report, 9 QSR Asian Restaurant Chains

Foodservice Research Institute
December 1, 2007
161 Pages - SKU: FOS1832211
License type:
The purpose of MenuMine Best Practices is to advise menu developers at restaurant chains on the competitive strengths of their menu items, flavors and ingredients. Menu data from 9 QSR Asian restaurant chains examines key menu characteristics affecting menu item positioning. Menu item name and price data are analyzed in aggregate and individually for all 9 QSR Asian restaurant chains. Menu characteristics include menu part, cuisine of item, protein type, leading items, menu prices, platforms, liquid flavor enhancers by application, dry flavor enhancers by application, new items on the menu, cooking methods by protein. An appendix details menu items and prices for each of 9 QSR Asian restaurant chains. Included are menu data from leading chains such as Panda Express, Manchu Wok, Yoshinoya and Magic Wok but also up and coming regional chains such as Doc Chey's Noodle House, Kyoto Bowl, Mark Pi's Express and Leann Chin. This report includes Savory items and does not contain information on beverages, desserts or breakfast. The data source for Best Practices is the MenuMine Database of Chain, Independent and Non-Commercial Menus, which includes 462 menu item selections in this segment alone..