BEST Report® on Mozzarella Cheese 2010Foodservice Research InstituteJune 1, 2010 47 Pages - SKU: FOS6274034 |
| The foodservice market for Mozzarella is gigantic at just short of 2 billion pounds. In order to accommodate menu applications ranging from pizza and meatball sandwiches to cheese sticks and lasagna, mozzarella is provided to the industry in various cuts including shredded, block, diced, sliced and wrapped ribbon cuts. Market size information is split up amongst 30 various restaurant chain, independent and non commercial market segments. Brand Equity Share Trends® from Foodservice Research Institute is the definitive document describing this mozzarella cheese category and its importance by product cut, market segment and region. Brand share data is provided for more than 50 various national brands and distributor labels. The market for mozzarella cheese is dominated by two leading distributor labels. The second level of competitors is a handful of cheese manufacturers selling under their own brand names and fighting a very close market share battle. Then come several brands happily content with their one to two percent share of a 2 billion pound cheese wheel.
The BEST Report on Mozzarella is a survey of 1,840 Chains, Independent and Non-Commercial Foodservice Operators to determine the market size and brand share of Mozzarella Cheese. The BEST Report is the definitive document describing this category and the relative size of product formats, by major market segment and region. |
