BEST Report® on Cookie Dough 2011Foodservice Research InstituteApril 1, 2011 72 Pages - SKU: FOS6274039 |
| The BEST Report® on Cookie Dough is a virtual prism illuminating the importance of a single baked goods product category within the multi segmented foodservice marketplace. Since 1992, Brand Equity Share Trends® from Foodservice Research Institute has tracked the growth of Frozen Cookie Dough in restaurant chains, independents and non commercial operations. With multiple annual data points running from 1992 to 2011, the BEST Report is the definitive document describing this category and the relative size of product formats, by major market segment and region. In excess of 300 million pounds, the foodservice market for cookie dough continues to be a rapidly growing market. Brand share data is provided for more than 40 various national brands and distributor labels. Unlike most foodservice product categories, cookie dough is dominated not by distributor labels, but by a few select manufacturer brands followed by a host of niche players offering quality products in many different formats, including fresh baked. |
