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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Nutrition in the United Kingdom

    ...packaged food, consumer electronics and fashion (with the rise of athleisure in clothing and footwear). The use of specialised sports nutrition products as a means to achieve optimum health and fitness has taken the sports ... Read More

  • Sports Nutrition in Ukraine

    ...2014 and 2015. Nonetheless, having fit and slim bodies was desired by many, and demand for such products was quite healthy, in spite of the consumer switch to cheaper products of local and European origin ... Read More

  • Sports Nutrition in Uzbekistan

    ...are interested in having a healthy and beautiful body. Such people are also increasingly aware of various sports nutrition products generating demand in the category. Euromonitor International's Sports Nutrition in Uzbekistan report offers a comprehensive ... Read More

  • Sports Nutrition in Argentina

    ...more and more people, including average consumers, became more interested in sports nutrition, especially protein products. Protein products were increasingly marketed in mass-market retailers to an average mainstream consumer base, to be used for everyday ... Read More

  • Sports Drinks in Sweden (2016) – Market Sizes and minerals lost during exercise. Market size comprises sales through all retail channels including direct to consumer including vending machines. Market value is calculated at prices in retailers. Market size for Sports Drinks in ... Read More

  • Sports Nutrition in Germany

    ...and fastest growing wearables purchased by consumers. Along with various fitness and sports challenges on social media and in gyms, these motivate consumers to lead more active and thus healthier lifestyles. For many consumers, sport ... Read More

  • Sports Nutrition in Russia

    ...The fluctuating exchange rate at the beginning of 2016 directly affected the cost of importing sports nutrition products and so the majority of companies present in Russia were forced to reduce their imports of international ... Read More

  • Sports Nutrition in Slovenia

    ...of consumers, who search for the cheapest price or better offers online, is also hindering stronger growth for the category. Euromonitor International's Sports Nutrition in Slovenia report offers a comprehensive guide to the size and ... Read More

  • Sports Nutrition in Switzerland

    ...innovative products, which are convenient to consume, and sold through mainstream food and non-food retailers at affordable prices. This made the target market broader and increased the potential of the category. Euromonitor International's Sports Nutrition ... Read More

  • Sports Nutrition in the Netherlands

    ...healthier lifestyles, consisting of a healthier diet and more exercise. They are showing more interest in eating healthily, and more people are engaging in sports such as fitness and running. For this reason, more Dutch ... Read More

  • Sports Nutrition in Tunisia

    ...rapidly due to the important demand for sports nutrition, with this being linked to many young men's concerns over the worsening security situation. Euromonitor International's Sports Nutrition in Tunisia report offers a comprehensive guide to ... Read More

  • Consumer Health in Mexico

    ...continued to drive sales of consumer health in 2016. However, the current value growth performance in 2016 was slightly lower compared to the one registered in 2015, mostly due to an increasing penetration of generics ... Read More

  • Sports Nutrition in China

    ...Meanwhile, the increasing importance attached to healthy lifestyles by the public and the passion for participating in sports remained unabated amongst Chinese consumers, and continued to drive overall demand. In addition, the increasing importance of ... Read More

  • Sports Nutrition in Costa Rica

    ...for sports nutrition references on websites, both blogs and online stores, often located in the US. Thus, consumers are better informed about the functional features of the main brands and products available. As a result, ... Read More

  • Sports Nutrition in Denmark

    ...use supplements to improve their physical appearance. There is an increasing number of consumers who are looking for vegetarian and vegan alternatives to traditional milk-based protein supplements. This group consists of both vegans and vegetarians ... Read More

  • Sports Nutrition in Italy

    ...with regard to their long-term health. Many are thus seeking to increase their activity levels, with this trend being particularly strong among men aged 40-years-old and over. Consumers are also increasingly sophisticated in their understanding ... Read More

  • Sports Nutrition in Mexico

    ...National Health and Nutrition Survey (ENSANUT), up to 59% of the children aged 10-14, who took part in the survey, reported not having done any kind of organised physical activity during the previous 12 months. ... Read More

  • Sports Nutrition in Morocco the fact that the number of gyms and health clubs operating in the country continued to increase in 2016. Gyms and health clubs increasingly offer sports nutrition products on their premises, whilst increasing urbanisation ... Read More

  • Sports Nutrition in Slovakia

    ...healthy. Moreover, the increasing promotion of sports protein RTD and bars attracted consumers engaged in other sporting activities. Increasing purchasing power and weight problems affecting 40% of the adult population also supported category growth. Euromonitor ... Read More

  • Sports Nutrition in Turkey

    ...increasing popularity of regular exercise. However, despite the positive impact of increasing health awareness and the growing number of people with health club memberships, sports nutrition current value growth of 16% in 2016 was lower ... Read More

  • Sports Nutrition in Uruguay

    ...end of the review period. The growing understanding of the benefits that sports nutrition can offer in terms of increasing muscle mass, burning fat, aiding the recuperation of the body and promoting higher energy levels ... Read More

  • Consumer Health in Switzerland period. OTC performed relatively well, with analgesics, sleep aids, cough, cold and allergy (hay fever) remedies, dermatologicals, emergency contraception and eye care registering good current value growth. Sports nutrition and weight management and wellbeing, ... Read More

  • Sports Nutrition in Egypt

    ...the exchange value of the Egyptian pound and with the recent dollar crisis and devaluation of the Egyptian pound, the prices being charged for sports nutrition products increased over the course of 2016. However, it ... Read More

  • Sports Nutrition in Greece

    ...a result, the dynamism of these trends has been gradually picked up by product categories which are competitors to sports nutrition, such as vitamins and dietary supplements and fortified foods, such as energy bars. In ... Read More

  • Sports Nutrition in Australia

    ...awareness of the importance of protein for energy, repair and recovery. Social media also helped fuel sales of sports nutrition, with consumers more likely to share their workouts on platforms such as Facebook and Instagram ... Read More

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