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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Nutrition in Serbia

    ...as it was confused, given the controversies over illegal products such as steroids. That trend is changing and sports nutrition has a much more positive image than it did before. However, sports nutrition still remains ... Read More

  • Sports Nutrition in Ireland

    ...beyond athletes and body builders. With more extreme exercise regimes such as power lifting and CrossFit becoming more mainstream, more consumers than ever are buying sports nutrition products. Euromonitor International's Sports Nutrition in Ireland report ... Read More

  • Sports Nutrition in Bulgaria

    ...active and healthy lifestyles. As a result, the category experienced sustainable 6-7% current value growth for two years in a row, despite the gradual saturation of some categories, such as sports protein powder and sports ... Read More

  • Sports Nutrition in Poland

    ...are becoming increasingly aware of the importance of diet and nutritional supplements to support their workouts. This trend is also being driven by celebrities such as Ewa Chodakowska, who promote active lifestyles and the use ... Read More

  • Sports Nutrition in Brazil

    ...recorded over the entire review period and this was mainly due to the economic crisis in Brazil, with high inflation and elevated unemployment rates negatively impacting sales of many products. Many consumers are switching to ... Read More

  • Sports Nutrition in Croatia

    ...distribution channel with a 20% share of value sales, and by 2021 it is expected to be the second-biggest channel – and to be close to gyms as the most important channel. Convenience and product ... Read More

  • Sports Nutrition in Belgium

    ...specialists, healthfood shops and chained sports retailers such as Decathlon, and mainly internet retailing, continued to fuel sales. One of the main events over 2015/2016 was the acceleration of sales through chemists/pharmacies, under the impetus ... Read More

  • Sports Nutrition in Bosnia-Herzegovina

    ...continues to grow rapidly, boosted by the growing amount of content spreading through social networks and video sharing sites. Euromonitor International's Sports Nutrition in Bosnia-Herzegovina report offers a comprehensive guide to the size and shape ... Read More

  • Sports Nutrition in Norway

    ...relationship between exercising and eating well. Protein, previously reserved for serious athletes, is now being sold at a multichannel level. This means that Norwegians now have greater access to protein products, both online and offline. ... Read More

  • Sports Nutrition in Venezuela

    ...cost increases that resulted from high inflation, with unit prices skyrocketing and the frequency of purchase falling. Despite product shortages, unit price increases meant that sports nutrition recorded current value growth of 108% in 2016. ... Read More

  • Sports Nutrition in Latvia

    ...running to bodybuilding and are seeking the best supplement solutions to support their efforts, as well as maintain general health in increased load conditions. Euromonitor International's Sports Nutrition in Latvia report offers a comprehensive guide ... Read More

  • Sports Nutrition in the US

    ...line with the review period average. Much of this growth was driven by the continued expansion of the sports nutrition demographic base. While sports nutrition products previously targeted core athletes and body builders, greater numbers ... Read More

  • Sports Nutrition in Azerbaijan

    ...sports nutrition has declined in retail volume terms. Euromonitor International's Sports Nutrition in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

  • Sports Nutrition in Colombia

    ...such as running and cycling. Running fever in Colombia continues to increase, and only counting street races, there are around 65 races per year in different cities and towns in the country to support different ... Read More

  • Sports Nutrition in Ecuador

    ...to gain a better position within different distribution channels including direct sales and through specialist stores that sell natural products such as Punto Natural, Centro Naturista, and Natural Vitality, among others, which are located in ... Read More

  • Sports Nutrition in Uzbekistan

    ...are interested in having a healthy and beautiful body. Such people are also increasingly aware of various sports nutrition products generating demand in the category. Euromonitor International's Sports Nutrition in Uzbekistan report offers a comprehensive ... Read More

  • Sports Nutrition in Bolivia

    ...to change this. Euromonitor International's Sports Nutrition in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing ... Read More

  • Sports Nutrition in the United Kingdom

    ...packaged food, consumer electronics and fashion (with the rise of athleisure in clothing and footwear). The use of specialised sports nutrition products as a means to achieve optimum health and fitness has taken the sports ... Read More

  • Sports Nutrition in Ukraine

    ...2014 and 2015. Nonetheless, having fit and slim bodies was desired by many, and demand for such products was quite healthy, in spite of the consumer switch to cheaper products of local and European origin ... Read More

  • Sports Nutrition in Argentina

    ...more and more people, including average consumers, became more interested in sports nutrition, especially protein products. Protein products were increasingly marketed in mass-market retailers to an average mainstream consumer base, to be used for everyday ... Read More

  • Sports Nutrition in Switzerland

    ...innovative products, which are convenient to consume, and sold through mainstream food and non-food retailers at affordable prices. This made the target market broader and increased the potential of the category. Euromonitor International's Sports Nutrition ... Read More

  • Sports Nutrition in Germany

    ...and fastest growing wearables purchased by consumers. Along with various fitness and sports challenges on social media and in gyms, these motivate consumers to lead more active and thus healthier lifestyles. For many consumers, sport ... Read More

  • Sports Nutrition in Russia

    ...The fluctuating exchange rate at the beginning of 2016 directly affected the cost of importing sports nutrition products and so the majority of companies present in Russia were forced to reduce their imports of international ... Read More

  • Sports Nutrition in the Netherlands

    ...healthier lifestyles, consisting of a healthier diet and more exercise. They are showing more interest in eating healthily, and more people are engaging in sports such as fitness and running. For this reason, more Dutch ... Read More

  • Sports Nutrition in Tunisia

    ...rapidly due to the important demand for sports nutrition, with this being linked to many young men's concerns over the worsening security situation. Euromonitor International's Sports Nutrition in Tunisia report offers a comprehensive guide to ... Read More

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