Snack Foods: market research reports

Snack foods generally can be divides into sweet vs. salty or savory snacks. The sweet snacks classification typically includes the following product categories:

• Candy: Chocolate Candy and Non-Chocolate Candy
• Cookies and Bakery Snacks: Cookies, Cupcakes/Brownies, and Graham Crackers.
• Food Bars: Granola Bars, Nutritional/Intrinsic Health Value Bars, Breakfast/Cereal/Snack Bars and All Other Snack/Granola Bars.
• Fruit Snacks: Dry Fruit Snacks; Dried Fruit (including apple chips); and Fruit Cups/Bowls, a segment cherry-picked from select fruit cup and bowl products from IRI’s Canned/Bottled Fruit breakouts.

The salty snack or savory snack classification typically includes the following product categories:

• Salty Snacks: Potato Chips, Tortilla/Tostada Chips, Other Salted Snacks (No Nuts), Cheese Snacks, Pretzels, Corn Snacks (No Tortilla Chips) and Pork Rinds.
• Crackers: All Other Crackers, Crackers with Fillings, Saltine Crackers, Breadsticks and Matzoh Crackers.
• Nut Snacks: Snack Nuts, Nutritional Snacks/Trail Mixes, Sunflower/Pumpkin Seeds, Chocolate Covered Salted Snacks, Carob/Yogurt Coated Snacks and Toasted Corn Nut Snacks.
• Popcorn and Rice/Popcorn Cakes: Ready-To-Eat Popcorn/Caramel Corn and Rice/Popcorn.
• Dried Meat Snacks: Jerky, All Other Dried Meat Snacks.