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Pizza: market research reports

84
Pizza, a flat yeast bread topped with cheese, vegetables, meats, seasonings, and other ingredients, dates back at least to the year 1000. It originated in Naples, but at different stages in its evolution has resembled other ethnic dishes.

Imported from Peru, tomatoes were first used on pizza in the 1550s. By the 17th century, men called pizzaioli were selling pizza with tomato sauce throughout the poor neighborhoods of Naples.

In 1889, pizza was finally concocted as we know it today, by Rafaele Esposito, a Neapolitan. In honor of a royal visit to Naples by Queen Margherita, Esposito made a round pie, with red tomatoes, green basil, and white mozzarella cheese-representing the colors of the Italian flag.

The first pizzeria in the United States, Lombardi's on Manhattan's Spring Street, was opened in 1905. But pizza was not known outside of major Eastern cities until it was popularized by GIs returning from World War II. In the decades since, the demand for pizza has grown, because it is considered a complete, inexpensive meal, one that is widely available ready-to-eat (RTE) or in the forms of quick-to-prepare grocery products.

Round is still the traditional favorite pizza shape. Deep-dish pizza, which is rectangular, is also quite popular. (Depending on region, deep-dish is also called Sicilian style, pan pizza, or simply square pizza.) French and Italian bread shapes are also widely sold, particularly in frozen form. Other varieties include stuffed pizza, which has an additional layer of crust over the toppings; and hand-held types such as rolled pizza, or pizza in a pita bread.

The favorite pizza toppings remain tomato sauce and cheese plus pepperoni, sausage, ground beef, mushrooms, peppers, and extra cheese. Some of the toppings with secondary popularity include anchovies, olives, prosciutto, and ham and pineapple. Combinations of gourmet cheeses are also quite popular.

The majority of pizza is made with white flour doughs that are cooked up either thin and flat, for round pizza; or which rise to a thickness of about an inch, for the deep dish style. Increasingly, other flours are used, including whole wheat, rice flour, corn meal, and so on, including some gluten-free formulations. What results is a range of crusts that includes whole wheat, sourdough, rice, corn, and other flavors.

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Pizza market research reports and industry analysis

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Ready Meals (inc pizza) – Russia – a snapshot (2012)
5/2/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Russia is given in RUB and tonne with a minimum of ...  |  read more...
$600.00
Pizza Market in South Korea to 2016
4/18/2013 | published by: Canadean Ltd
... indispensable data on distribution channels. Furthermore the report enables readers to examine the components of change in the industry by looking at historic and future growth patterns – how consumers’ changes in behavior have affected ...  |  read more...
$495.00
Ready Meals (inc pizza) – Indonesia – a snapshot (2012)
4/18/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Indonesia is given in IDR and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – South Africa – a snapshot (2012)
4/4/2013 | published by: Mintel - Snapshots
... other ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in South Africa is given in ZAR and tonne with a ...  |  read more...
$600.00
Ready Meals (inc pizza) – France – a snapshot (2012)
4/4/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in France is given in EUR and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Austria – a snapshot (2012)
4/3/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Austria is given in EUR and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Canada – a snapshot (2012)
4/3/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Canada is given in CAD and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Brazil – a snapshot (2012)
4/2/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Brazil is given in tonne and BRL with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Germany – a snapshot (2012)
4/2/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Germany is given in EUR and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Poland – a snapshot (2012)
4/2/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Poland is given in PLN and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Australia – a snapshot (2012)
3/25/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Australia is given in AUD and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – New Zealand – a snapshot (2012)
3/25/2013 | published by: Mintel - Snapshots
... other ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in New Zealand is given in NZD and tonne with a ...  |  read more...
$600.00
Ready Meals (inc pizza) – India – a snapshot (2012)
3/25/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in India is given in INR and tonne with a minimum of ...  |  read more...
$600.00
Pizza Market in Japan to 2016
3/22/2013 | published by: Canadean Ltd
... active in the Prepared Meals sector, latest industry news and mergers & acquisitions in the sector. Furthermore the report enables readers to examine the components of change in the industry by looking at historic and ...  |  read more...
$495.00
Ready Meals (inc pizza) – Sweden – a snapshot (2012)
3/21/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Sweden is given in SEK and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Norway – a snapshot (2012)
3/21/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Norway is given in NOK and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Netherlands – a snapshot (2012)
3/21/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Netherlands is given in EUR and tonne with a minimum of ...  |  read more...
$600.00
Pizza Market in Austria to 2016
3/20/2013 | published by: Canadean Ltd
... enables readers to examine the components of change in the industry by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values and type of products chosen. ...  |  read more...
$495.00
Ready Meals (inc pizza) – Thailand – a snapshot (2012)
3/20/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Thailand is given in THB and tonne with a minimum of ...  |  read more...
$600.00
Ready Meals (inc pizza) – Malaysia – a snapshot (2012)
3/20/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Malaysia is given in MYR and tonne with a minimum of ...  |  read more...
$600.00
Pizza Delivery and Takeaway Franchises in Australia - Industry Market Research Report
3/19/2013 | published by: IBISWorld
... franchisees in return for annual royalties and marketing fees. The report focuses solely on the operation of franchised outlets and excludes non-franchise data. This report covers the scope, size, disposition and growth of the industry ...  |  read more...
$970.00
Pizza Restaurants & Shops (UK) - Industry Report
3/18/2013 | published by: Plimsoll Publishing Ltd.
... SHEERMANS LTD and CITY OF LONDON EXPRESS LTD. This report covers activities such as pizza, book a table, pizza take away, pasta, pizza delivery and includes a wealth of information on the financial trends over ...  |  read more...
$525.00
Pizza Market in Australia to 2016
3/15/2013 | published by: Canadean Ltd
... active in the Prepared Meals sector, latest industry news and mergers & acquisitions in the sector. Furthermore the report enables readers to examine the components of change in the industry by looking at historic and ...  |  read more...
$495.00
Ready Meals (inc pizza) – South Korea – a snapshot (2012)
3/13/2013 | published by: Mintel - Snapshots
... other ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in South Korea is given in KRW and tonne with a ...  |  read more...
$600.00
Ready Meals (inc pizza) – Italy – a snapshot (2012)
3/13/2013 | published by: Mintel - Snapshots
... ready meals. Market sizes are based on sales through all retail outlets and direct to consumer. Market size for Ready Meals (inc pizza) in Italy is given in EUR and tonne with a minimum of ...  |  read more...
$600.00
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