Pizza, a flat yeast bread topped with cheese, vegetables, meats, seasonings, and other ingredients, dates back at least to the year 1000. It originated in Naples, but at different stages in its evolution has resembled other ethnic dishes.
Imported from Peru, tomatoes were first used on pizza in the 1550s. By the 17th century, men called pizzaioli were selling pizza with tomato sauce throughout the poor neighborhoods of Naples.
In 1889, pizza was finally concocted as we know it today, by Rafaele Esposito, a Neapolitan. In honor of a royal visit to Naples by Queen Margherita, Esposito made a round pie, with red tomatoes, green basil, and white mozzarella cheese-representing the colors of the Italian flag.
The first pizzeria in the United States, Lombardi's on Manhattan's Spring Street, was opened in 1905. But pizza was not known outside of major Eastern cities until it was popularized by GIs returning from World War II. In the decades since, the demand for pizza has grown, because it is considered a complete, inexpensive meal, one that is widely available ready-to-eat (RTE) or in the forms of quick-to-prepare grocery products.
Round is still the traditional favorite pizza shape. Deep-dish pizza, which is rectangular, is also quite popular. (Depending on region, deep-dish is also called Sicilian style, pan pizza, or simply square pizza.) French and Italian bread shapes are also widely sold, particularly in frozen form. Other varieties include stuffed pizza, which has an additional layer of crust over the toppings; and hand-held types such as rolled pizza, or pizza in a pita bread.
The favorite pizza toppings remain tomato sauce and cheese plus pepperoni, sausage, ground beef, mushrooms, peppers, and extra cheese. Some of the toppings with secondary popularity include anchovies, olives, prosciutto, and ham and pineapple. Combinations of gourmet cheeses are also quite popular.
The majority of pizza is made with white flour doughs that are cooked up either thin and flat, for round pizza; or which rise to a thickness of about an inch, for the deep dish style. Increasingly, other flours are used, including whole wheat, rice flour, corn meal, and so on, including some gluten-free formulations. What results is a range of crusts that includes whole wheat, sourdough, rice, corn, and other flavors.
All reports in Pizza
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Pizza Restaurants in the US - Industry Market Research Report
3/21/2012 | published by: IBISWorld
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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$910.00
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Pizza – US – a snapshot (2011)
2/1/2012 | published by: Mintel - Snapshots
... and kits. Market size comprises sales through all retail channels including direct to consumer. Market size for Pizza in US is given in USD and tonnes with a minimum of five years' historical data. Market ...
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$600.00
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Pizza – Canada – a snapshot (2011)
1/23/2012 | published by: Mintel - Snapshots
... kits. Market size comprises sales through all retail channels including direct to consumer. Market size for Pizza in Canada is given in CAD and tonnes with a minimum of five years' historical data. Market Forecast ...
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$600.00
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A Comprehensive Study Of The UK Pizza Restaurants & Shops Market In 2010, Rating & Valuing Each Of The 188 Companies That Operate In Today's Market
1/3/2012 | published by: Plimsoll Publishing Ltd.
... Identify under performing companies for acquisition Seek out successful companies to partner or do business with Understand the key movers and shakers in today’s market Each company receives the following unique features: A 5 year ...
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$350.00
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Pizza – UK – a snapshot (2011)
12/30/2011 | published by: Mintel - Snapshots
... comprises sales through all retail channels including direct to consumer. Market size for Pizza in UK is given in GBP and tonnes with a minimum of five years' historical data. Market Forecast is provided for ...
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$600.00
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Pizza - Mexico - a snapshot (2011)
11/7/2011 | published by: Mintel - Snapshots
... sauces and kits are insignificant. Market size comprises sales through all retail channels including direct to consumer. Market size for Pizza in Mexico is given in MXN and tonnes with a minimum of five years' ...
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$600.00
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Domino's Pizza, Inc. - SWOT Analysis
10/21/2011 | published by: MarketLine
... and provides summary analysis of its key revenue lines and strategy. Domino's Pizza (Domino's or 'the company') is a pizza delivery company. It operates through a network of more than 9,351company-owned and franchise stores located ...
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$125.00
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Pizza - Spain - a snapshot (2011)
8/30/2011 | published by: Mintel - Snapshots
... kits. Ambient pizza is insignificant. Market size comprises sales through all retail channels including direct to consumer. Market size for Pizza in Spain is given in EUR and tonnes with a minimum of five years' ...
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$600.00
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Pizza - Germany - a snapshot (2011)
8/24/2011 | published by: Mintel - Snapshots
... sales through all retail channels including direct to consumer. Market size for Pizza in Germany is given in EUR and tonnes with a minimum of five years' historical data. Market Forecast is provided for five ...
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$600.00
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100% Home Delivery/Takeaway in India
7/28/2011 | published by: Euromonitor International
... the number of pizza 100% HDTA outlets in 2010, as it looked to build its business division Pizza Hut Delivery. Other chains looked to integrate delivery functions with FSR, as it provided them with a ...
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$900.00
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Pizza - France - a snapshot (2011)
7/20/2011 | published by: Mintel - Snapshots
... sales through all retail channels including direct to consumer. Market size for Pizza in France is given in EUR and tonnes with a minimum of five years' historical data. Market Forecast is provided for five ...
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$600.00
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Pizza - Brazil - a snapshot (2011)
7/20/2011 | published by: Mintel - Snapshots
... and kits. The ambient segment is insignificant. Market size comprises sales through all retail channels including direct to consumer. Market size for Pizza in Brazil is given in BRL and tonnes with a minimum of ...
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$600.00
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Pizza - Italy - a snapshot (2011)
7/20/2011 | published by: Mintel - Snapshots
... kits. Market size comprises sales through all retail channels including direct to consumer. Market size for Pizza in Italy is given in EUR and tonnes with a minimum of five years' historical data. Market Forecast ...
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$600.00
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Frozen Pizza Market in New Zealand to 2014 (Frozen Food)
7/18/2011 | published by: Datamonitor
... expenditure and consumption as well as key distribution channels, and reveals the leading companies in the New Zealand frozen pizza market. Features and Benefits: Identify key market segments by analyzing market size data (value & ...
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$350.00
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Frozen Pizza Market in Russia to 2014 (Frozen Food)
7/18/2011 | published by: Datamonitor
... and consumption as well as key distribution channels, and reveals the leading companies in the Russian frozen pizza market. Features and Benefits: Identify key market segments by analyzing market size data (value & volume) for ...
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$350.00
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Frozen Pizza Market in Bulgaria to 2014 (Frozen Food)
7/18/2011 | published by: Datamonitor
... and consumption as well as key distribution channels, and reveals the leading companies in the Bulgarian frozen pizza market. Features and Benefits: Identify key market segments by analyzing market size data (value & volume) for ...
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$350.00
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Frozen Pizza Market in Romania to 2014 (Frozen Food)
7/18/2011 | published by: Datamonitor
... and consumption as well as key distribution channels, and reveals the leading companies in the Romanian frozen pizza market. Features and Benefits: Identify key market segments by analyzing market size data (value & volume) for ...
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$350.00
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Shakey's Pizza Restaurant FDD / UFOC
7/5/2011 | published by: FranchiseHelp.com
... report include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current and ...
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$199.00
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Happy's Pizza FDD / UFOC
6/28/2011 | published by: FranchiseHelp.com
... include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current and projected ...
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$199.00
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Brixx Wood Fired Pizza FDD / UFOC
6/9/2011 | published by: FranchiseHelp.com
... UFOC report include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current ...
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$199.00
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Stevi B's Pizza FDD / UFOC
5/26/2011 | published by: FranchiseHelp.com
... report include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current and ...
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$199.00
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Santa Lucia Take ' N ' Bake Pizza FDD / UFOC
5/19/2011 | published by: FranchiseHelp.com
... of the FDD / UFOC report include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training ...
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$199.00
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Peter Piper Pizza FDD / UFOC
5/2/2011 | published by: FranchiseHelp.com
... report include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current and ...
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$199.00
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Jet's Pizza FDD / UFOC
5/1/2011 | published by: FranchiseHelp.com
... include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current and projected ...
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$199.00
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Buck's Pizza FDD / UFOC
4/30/2011 | published by: FranchiseHelp.com
... include the full franchise agreement as well as extensive discussion of franchise fees, capital requirements, ongoing royalty and marketing expenses, financing options, site selection requirements, site build-out costs, training programs and costs, current and projected ...
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$199.00
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