Frozen Food Market Research Reports & Industry Analysis
Unfairly saddled with a derisive—and often inaccurate—reputation for being little more than processed junk food designed to gather ice in the family freezer, frozen foods have emerged out of the shadow of fresh products. Americans are warming to the realization that frozen foods, especially frozen fruits and vegetables, can carry a nutritional wallop on par with or even superior to their fresh and canned counterparts.
Because the average American’s lifestyle requires the delicate balancing of home and work life, many consumers are simply too busy to visit the grocery store frequently enough to stockpile fresh food products on a regular basis. Herein lies the inherent advantage of frozen foods, as they offer unrivaled convenience.
Beyond merely fruits and veggies, MarketResearch.com’s insights on frozen foods extend to Center Plate options (including frozen dinners/entrees, frozen hand-held non-breakfast entrees; frozen poultry, seafood and meat; frozen pizza; frozen pot pies; and frozen baby food); Appetizers/Snacks and Sides (products positioned as appetizers/snacks or frozen side dishes; and other meal components such as frozen bread/dough, frozen pasta, frozen tortillas, and frozen sauces, gravies and seasonings); Breakfast Foods (waffles/pancakes/French toast; frozen breakfast hand-held entrees; frozen breakfast entrees; and other frozen breakfast foods such as bagels, muffins, and frozen egg substitutes); and Frozen Desserts (including frozen whipped toppings, frozen sweet baked goods, and frozen cheesecakes; frozen pies; frozen fruit; and frozen cookie dough and cookies—ice cream and frozen desserts are excluded).
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